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Chicago Radio Ratings April

WLIT tweaked their playlist after Christmas to more upbeat tunes. I am wondering if the change affected the decline in their ratings?
 
WLS with a .9? Maybe it's time for Cumulus to just cut costs and put sports betting on it like they did in San Francisco with KGO.
 
Some of the songs they are playing have no business being called "Relaxing Favorites" so I would say possibly but they were not having this problem until now.
My exact thoughts a week or two back when I was scanning the FM and heard them play "I Love Rock & Roll" by Joan Jett, as the "Relaxing Favorites" displayed on the RDS. To make it a little more odd, the Delilah show immediately followed. Louis Armstrongs' "What A Wonderful World" kicked things off!
 
My exact thoughts a week or two back when I was scanning the FM and heard them play "I Love Rock & Roll" by Joan Jett, as the "Relaxing Favorites" displayed on the RDS. To make it a little more odd, the Delilah show immediately followed. Louis Armstrongs' "What A Wonderful World" kicked things off!

That's going to make people change the station. They either want the at work listeners or they don't. Maybe it's a demo issue, but then again their ratings are also down in the 18-34s
 
The Joan Jett track has been a staple on many, if not most AC’s for a number of years now. WLIT may just be moving back to the center of the AC format.
 
The Joan Jett song is exactly what their targettes consider a lite, relaxing favorite!

Actually, they don't really think of slogans that way, it's "whatever" on that and they either like the music or they don't.
And for those coveted targettes, just one song every 15 minutes that fits the slogan is enough, for those who actually notice/care about a slogan for which is just supposed to subliminally implant the message that on their set of pre-sets, this is the litest most lovey-dovey one! Well, 104.3 might play some of those sweet love songs from 90s Cube, Dre, Snoop, DMX.... again, not the expert here so what do I know?
 
Everybody loves Joan Jett! I feel like I've heard more Joan Jett on the radio in the last year or so than I ever did in her heyday. I'm not hating on Joan Jett, but I've been hearing a bunch of her on 97.1, 95.5, 94.7 (I think..I haven't listened as much since the '90s pop stuff was added), 103.9 (X-Rock in NWI), and now 93.9!
 
The lack of good new product has many people looking to times before they were born for music that they can enjoy.
I remember when radio was much quicker and they would take a budding trend and speed up the progression as trend setters, not reactionary fear based followers.
 
The lack of good new product has many people looking to times before they were born for music that they can enjoy.
I remember when radio was much quicker and they would take a budding trend and speed up the progression as trend setters, not reactionary fear based followers.
You are attributing to radio the changes in the way record labels promote new releases.
 
The Joan Jett track has been a staple on many, if not most AC’s for a number of years now. WLIT may just be moving back to the center of the AC format.
It’s slowly shifting but not quite there yet. Hopefully at some point (if possible), they‘ll start playing current songs.
 
That won't help their ratings. They did that before. There's a reason they have been getting high ratings in the last year, and it wasn't current music.
I’m guessing Chicago doesn‘t work well with new music especially looking at 101.9, 103.5, and 96.3. In most markets, AC stations that play the 80’s through today work pretty well except for Chicago.
 
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