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What happened to good mixes on radio

Do the program directors care bout miixshows
I think most of them don't. That's why I have become such a fan of 102 Jamz in Greensboro. They remind me of Hip Hop radio in the 90's with a massive amount of mixshows. I also have to give credit to 97.9 The Beat here in Dallas/Ft. Worth. They have a good amount of mixshows, but of course, the Program Director is a former mixer on the station.
 
Ask SBS, whose main attraction in middays in East Coast stations and centerpiece of their NYC station is DJ Alex Sensation.
Here is the issue: is the mixer any good?

There are mixers who do weddings and bar mitzvahs and the like who get a coupla' hunnert for a night.

Here are 10 mixers who make from $30 million to over $100 million a year:


The difference is how good they are in creating a mood, managing it, giving people a good vibe. Most radio mixers have not got that ability... they don't even know the basic techniques of mixing ranging from how to do segues, inserting segue transitional tidbits, using pitch control to improve a segue and all the rest that go beyond just knowing the songs.

Alex Sensation is incredibly good. He can just as easily use a long version as he can just play a tidbit of a song as a transition. He pulls the listener to him and with him as there is some sort of "I can't stop listening" feel to most of his mixes. And he knows how to control mood on the radio, which is different from when you are in a club or arena watching hundreds or thousands of dancers react. Alex has a "sixth sense" about his mixes and that is an ability, not a learned skill.
 
Here is the issue: is the mixer any good?

There are mixers who do weddings and bar mitzvahs and the like who get a coupla' hunnert for a night.

Here are 10 mixers who make from $30 million to over $100 million a year:


The difference is how good they are in creating a mood, managing it, giving people a good vibe. Most radio mixers have not got that ability... they don't even know the basic techniques of mixing ranging from how to do segues, inserting segue transitional tidbits, using pitch control to improve a segue and all the rest that go beyond just knowing the songs.

Alex Sensation is incredibly good. He can just as easily use a long version as he can just play a tidbit of a song as a transition. He pulls the listener to him and with him as there is some sort of "I can't stop listening" feel to most of his mixes. And he knows how to control mood on the radio, which is different from when you are in a club or arena watching hundreds or thousands of dancers react. Alex has a "sixth sense" about his mixes and that is an ability, not a learned skill.
I looked at that link. Those "Djs" are all Techno/House/EDM. Most of them are what I call "Push Button Djs". Just because you make the money, doesn't mean you necessarily have the actual talent. I just wonder what could they do without that laptop? I was 18 years old when I got my first turntables and mixer. That was it. Along with a crate of records, I had to learn how to make them records blend together. No screen, no buttons to push.
 
As one of my website clients is one of the most successful syndicated Rhythmic mixers, yes there is value in a quality mixshow. And the stations he owns/programs are usually all-mixes every holiday weekend.

Keep in mind most programmers are usually overworked and do not have resources for air talent, let alone mixers. And many of the mixers do not understand the programming rules of radio and applying that to a mix is a skill upon itself. You can't just throw any club DJ up there and expect them to succeed in a radio mix, it is an artform upon itself.
 
What about syndicated mixshows? Like the Baka Boyz, or individuals who do mixes for several stations. Like Dallas based Steve Nice. Are they cheaper than a live mixshow dj, and would the listening audience be as much of a factor in that case?
 
LOL mannn i use to lovvve listening to HOT 107.1 out of Memphis. They were one of the best stations down south that played hip hop with little to no R&B. Lately, their live club broadcast mixshows have been recorded repeats. The Dj was promoting capricorn birthdays about 2 weeks ago. SMH 🤦🏾‍♀️
 
LOL mannn i use to lovvve listening to HOT 107.1 out of Memphis. They were one of the best stations down south that played hip hop with little to no R&B. Lately, their live club broadcast mixshows have been recorded repeats. The Dj was promoting capricorn birthdays about 2 weeks ago. SMH 🤦🏾‍♀️
Shawty, the best part of Hot 107.1 now, is their mix weekends for Memorial Day, 4th of July, and Labor Day.
 

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LOL man i use to lovvve listening to HOT 107.1 out of Memphis. They were one of the best stations down south that played hip hop with little to no R&B. Lately, their live club broadcast mixshows have been recorded repeats. The Dj was promoting capricorn birthdays about 2 weeks ago. SMH 🤦🏾‍♀️
As Generation Z would say, that's “Nasty Work.” My first time hearing a station repeating a live broadcast mix show. Hot 107.1 was on fire a few years ago especially when they had Memphis artists with their own shows like Kia Shine.
 
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