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Fresno / Central Valley Central California Board did it merge with the main Ca board
- Thread starter Tiger Cox
- Start date
K.M. Richards
Program Director, The Eighties Channel™
Essentially, everything outside of the four largest markets (L.A., S.F., S.D. and Sac'to) is now in the California board. (Where you posted.)
K.M. Richards
Program Director, The Eighties Channel™
Perhaps that should be the default answer to everyone who is thinking about making a "what happened to ..." post in the future.
Not if you count market size.
Sacramento - 28 (didn't it used to be 25?)
Fresno - 66
You forgot about all of those cities to the East in the DMA.
Dave B.
The decision had nothing to do with market size. We took a number of things into consideration including the number of posts made over the past year, the amount of activity in the radio industry in these markets and number of people working in these markets. With consolidation across broadcasting, what happens in Bakersfield or Scranton is no longer unique to those markets. Regional boards have for the most part out-lived their usefulness. And honestly, the Sacramento board is on the bubble too.
Remember, in the business of radio we look at markets, not cities. Markets are based on counties, not individual towns and cities, too.
Almost all markets are one or more full counties, although some counties are split... but those cases are relatively few. Some markets, like Houston, can have over 10 counties. Others, like San Diego and Phoenix, are a single county.
When radio folks speak of "Chicago" or "New York" they mean the Metro Survey Area as defined by Nielsen and which is mosty based on those counties where the central area stations have the bulk of audience
The urban area of Sacramento is nearly three times that of Fresno and the Metro is more than twice as large. Also a good percentage of the urban with a Sacramento address is outside of the city limits.
Consider this…. Fresno proper is bigger than Atlanta, Minneapolis Pittsburgh and St. Louis proper. City populations are meaningless in this day and age. Especially when city has few to no suburbs.
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Thank you for that info, I live in Clovis pop 125 k part of the 2 city metro, , 5 of the top 10 stations in ratings are COL from Tulare and Kings county a separate market KBOS, KSEQ, KFSO, KSOF, KFRR, well the sites Eshom Point, Blue Ridge and Meadow lakes more than 5000 ft above sea level serve both markets, the same can be said for San Jose- SF and Stockton- Sac, much like the TV Markets.
In radio, San Jose is just an embedded market which is part of the San Francisco total market. Nielsen issues a separate "extract" of just the one county to serve stations that just cover that market well. But the San Francisco book includes the San Jose / Santa Clara County area as part of the larger market.
Nielsen has several books they issue that are actually embedded in the New York City metro area, the larger one being Nassau-Suffolk, usually called the Long Island book. In fact, the before the PPM the embedded Long Island book had its own embedded market, which was The Hamptons or the East End. When the PPM began, those few subscribers did not like the nearly doubled cost so that embedded market was dropped.
By this logic why even organize the boards by state or city?
Every thing under Sacramento on the California board is an unsorted mess and it's not as though the Regional boards cost money to maintain.
K.M. Richards
Program Director, The Eighties Channel™
I just looked. The first 21 posts in the "unsorted mess" take you back as far as the beginning of the year. Not all that difficult to scroll through. You get through all of 2023 before the bottom of the first page of the "unsorted mess" and at the bottom of the first page (of 20) you've only gone back as far as June 2022.
By comparison:
Los Angeles - Bottom of the first page is Christmas 2023.
San Francisco - Bottom of the first page is one year ago.
San Diego - Bottom of the first page is May 2021.
Sacramento - Bottom of the first page is March 2021.
So, not only do I not agree with you, I think there's a reasonable case for Lance to fold San Diego and Sacramento into the general California board, if he feels more consolidation is needed down the road.
How is it unsorted? Every board is sorted chronologically. I presume you believe it's a "mess" because it includes topics from the entire state now?
If a board has fewer active topics, it is less likely someone will make a new post there. The idea is to build engagement in general. You can't do that if a board is sitting there more-or-less dead. What is really going on in the Central Valley markets that say there is an active radio industry right now? Most of the stations are tracked and/or programmed from out of market. You can't have a thriving regional sub-board if there's nobody living/working in the region.
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