Years ago, one of the local papers (Riverfront?) did an interview with PD at The Point where it was explained how The Point has always adjusted between alternative and active rock - Depending on current popularity. Early 2010’s era Point would lean more alternative (especially at night). Even PointFest was trending more alternative with the acts such as Lumineers, Gaslight Anthem, etc. Then is the late 2010’s, you saw noticeable trend back towards active rock acts during the day while still maintaining the alternative identity in the evening. Recent review of playlist indicates The Point is almost 95% active rock. In fact, majority of solid alt artist would be confined to 90s hits which would have been a decade where alt/mainstream rock was more blurred. I even noticed an ozzy track in the playlist. At what ‘point’ do you think this obvious trend more towards active rock would shift the format reporting designation from alt to active?
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KPNT - 105.7 The Point
- Thread starter acheron1982
- Start date
That question was asked last year about CHRs that were becoming more like Hot ACs. From what I could see, the only CHR that actually moved to the Hot AC panel was WTDY Philadelphia. I think that change of designation came from the station.
At what point? I would say a record label that feels its unable to get its new alternative songs played would have to complain to the chart editor. But I don't know if labels have alternative promo staffs anymore. In other words, it's hard to get caught speeding if the police are all at home.
Also worth noting the amount of new music has largely been suppressed with a focus more on 90s and 2K's with some 10's sprinkled in. It's almost as of KPNT isn't a fan of the active or alternative out right now - Sticking with the golds with a few recurrent.
The music itself isn't being ''suppressed.'' The music is available anywhere people get music.
KPNT isn't playing the Luke Combs song either. That doesn't mean it's being ''suppressed.''
Radio stations play music based on a target audience they want to reach. They're not a free music service.
Their playlist clearly shows a broad range of over 30 currents and recurrents.
KPNT typically carries 30-40 currents/recurrents at once, depending on how frisky they’re feeling about the state of new music. Their adds report next week looks like it will contain at least 7 songs, which is an astronomical amount for an Alternative to add at once.
They’re not fond of chasing the algorithmic trends, however. The current “big four” of streaming hits-turned-radio hits - “Too Sweet” by Hozier, “Scared To Start” by Michael Marcagi, “Home” by Good Neighbours, and “End of Beginning” by Djo are all absent. KPNT prefers to try to break artists themselves. They were playing Jelly Roll before everyone else, rock and country. They were playing Bad Omens before they got their TikTok virality and indeed before the rest of Alternative noticed them. They’re currently playing two unsigned bands, Southern alt-rocker Dexter & The Moonrocks and alt-metal Inimical Drive, on medium rotation.
They are perhaps among the most dedicated stations towards new music on the format currently and have the absolute strongest ratings of all Alternatives, period. They are really good at what they do.
They’re not fond of chasing the algorithmic trends, however. The current “big four” of streaming hits-turned-radio hits - “Too Sweet” by Hozier, “Scared To Start” by Michael Marcagi, “Home” by Good Neighbours, and “End of Beginning” by Djo are all absent. KPNT prefers to try to break artists themselves. They were playing Jelly Roll before everyone else, rock and country. They were playing Bad Omens before they got their TikTok virality and indeed before the rest of Alternative noticed them. They’re currently playing two unsigned bands, Southern alt-rocker Dexter & The Moonrocks and alt-metal Inimical Drive, on medium rotation.
They are perhaps among the most dedicated stations towards new music on the format currently and have the absolute strongest ratings of all Alternatives, period. They are really good at what they do.
Saw this on radio site #Happens. This puts an exclamation point on what I'm talking about with KPNT doing so well in the ratings. A lot of this is due to The Rizzuto Show (it has a 16.9 share, which is astronomical) but the music clearly works for the station at the moment as well, because the station wouldn't be dominating so many demographics if the music didn't work either. They know how to make their market happy.
Another band broken by KPNT. Dexter & The Moonrocks got signed to Big Loud Rock after KPNT picked them up and got a proper nationwide radio campaign with the KPNT add as the starting point. Their song “Sad In Carolina” is now top 20 at Alternative radio.
Don’t underestimate what KPNT can do even in this day and age. I bet they’ll find another couple of diamonds in the rough next year.
Don’t underestimate what KPNT can do even in this day and age. I bet they’ll find another couple of diamonds in the rough next year.
What does a "proper nationwide radio campaign" consist of today?
Whatever Big Loud Rock did to push a new band into the top 20 on a format currently clogged with legacy acts.
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