KGGI has a BIG problem

[30james]

They are at a meger 1.6 overall we will find out if they improve their shares in general next couple of days they cover the iE pretty well they do especially well in the victor valley why I don't know. It might be because they are the only chr station up there so if they do flip it will create a hole in the victor valley

 

[30james]

I would even advocate just having KGGi move up to Victorville to dominate the Victor valley the only problem with that is the billing it would probably generate half the billing it now gets.

 

[K.M. Richards]

James, James, James ... are we going down the rabbit hole again in trying to evaluate a station on the overall ratings, without the benefit of seeing the demographic breakouts?

C'mon, my friend. You've been here long enough and started threads like this so many times before. You know better.

 

[davideduardo]

I would even advocate just having KGGi move up to Victorville to dominate the Victor valley the only problem with that is the billing it would probably generate half the billing it now gets.

All the Victor Valley station combined bill only a little more than KGGI does alone in the Inland Empire. KGGI bills about 5 times what the highest billing station in the Victor Valley market does.

The station bills very well where it is and as it is. You are looking at 6+ shares and not revenue again, and that is not an accurate metric ever.

 

[30james]

James, James, James ... are we going down the rabbit hole again in trying to evaluate a station on the overall ratings, without the benefit of seeing the demographic breakouts?

C'mon, my friend. You've been here long enough and started threads like this so many times before. You know better.

Ok km I see your point

 

[ChannelFlipper]

There is nothing more irrelevant in California radio than a format hole in the Victor Valley.

 

[Radio-Bored-Op]

I would even advocate just having KGGi move up to Victorville to dominate the Victor valley the only problem with that is the billing it would probably generate half the billing it now gets.

I like your take on this ☆

 

[Gregg.]

There are a couple of problems facing KGGI. First, Rhythmic Contemporary has struggled in recent years. Are young people getting their music from other sources and not spending much time with radio? Are they disappointed when songs are bleeped for broadcast standards? Not sure. But the two Los Angeles stations of similar format are not as strong as they once were. KRRL 92.3 is tied for #14 in LA. And KPWR is tied for #22. KIIS-FM is #4 but that's mainstream Top 40.

Another problem for KGGI is its power. It's a full Class B signal. But several other FM stations in the Inland Empire are super-powered.

KGGI....2,550 watts at 1,844 feet.

KLLY....72,000 watts at 1.827 feet.

KOLA...29,500 watts at 1,663 feet.

There is another Class B station in the IE. KFRG is 50,000 watts at 490 feet.

And there are a few Class A stations as well, 96.7 KCAL-FM, 104.7 KQIE and 103.9 KHTI.

So, should KGGI adjust to a more mass-appeal Top 40 sound like KIIS-FM? They're both owned by iHeartMedia. Mainstream Top 40 doesn't have to worry about bleeped songs. And it does better in the demographics not so dependent on young people. KIIS-FM and Z100 in New York are strong 18-49 and 25-54. That's why they're both among the ten highest billing stations in the U.S.

 

[SomeRadioGuy]

interestingly enough, the only local shows on KGGI are overnights and middays.

the overnight guy is lsited as a producer for a local morning show thats no longer on the station and the midday gal is listed as the host of that morning show thats no longer on

Iheart has some of the worst websites..bloated, useless info... and they make zero attempt to hide where their talent is if they arent local.. youll see clear mentions of another station in their bio along with email and phone numbers.. they just copy a bio over from one station page and dont edit it

 

[MarkW]

Cumulus by far has the worst looking station websites. I do appreciate the TuneGenie music logs, though!

I dislike the Audacy websites, too. The iHM website template is slightly better, in my opinion.

KGGI's main problem is siphoning of share in recent years by 93.5 K-Day, Old School 104.7 and by Cali 93.9.

Would CHR/Pop do better? I have no idea.

 

[K.M. Richards]

There are a couple of problems facing KGGI. First, Rhythmic Contemporary has struggled in recent years. Are young people getting their music from other sources and not spending much time with radio? Are they disappointed when songs are bleeped for broadcast standards? Not sure. But the two Los Angeles stations of similar format are not as strong as they once were. KRRL 92.3 is tied for #14 in LA. And KPWR is tied for #22. KIIS-FM is #4 but that's mainstream Top 40.

But what are their ranks in their target demos? We all know the inherent risks of guessing wrong when using the 6+ numbers to evaluate how stations are doing.

In general, though, all of the "rhythmic" formats are starting to lose their luster. Even "classic" stations in that genre have seen their audiences decline precipitously in the past year or a little longer, and while you may be right about the bleeping, it's also affecting formats with less hip-hop ... in the opposite direction. I monitor KTWV's airplay via Mediabase for a station I consult which is doing a rhythmic-leaning A/C, mostly to see what changes they are making in their gold library and rotations, and since the beginning of the year my perception is that the Urban titles/artists (e.g., Lenny Kravitz, Blackstreet, Des'ree) have been gaining in number of spins at the expense of the more "traditional" songs in the format (Phil Collins, Hall & Oates, Michael Jackson). Maybe the bleeping at the "harder" stations is helping them? Too soon to be sure, but maybe.

 

[davideduardo]

So, should KGGI adjust to a more mass-appeal Top 40 sound like KIIS-FM? They're both owned by iHeartMedia. Mainstream Top 40 doesn't have to worry about bleeped songs. And it does better in the demographics not so dependent on young people. KIIS-FM and Z100 in New York are strong 18-49 and 25-54. That's why they're both among the ten highest billing stations in the U.S.

The market is approaching 55% Hispanic and that sets the mood for a rhythmic CHR approach and definitely not for a KIIS focus. Besides, KIIS does very well in that market and their sellers "give it" as a bonus to their LA buys.

 

[Gregg.]

Is the Inland Em

The market is approaching 55% Hispanic and that sets the mood for a rhythmic CHR approach and definitely not for a KIIS focus. Besides, KIIS does very well in that market and their sellers "give it" as a bonus to their LA buys.

Is the Inland Empire that much different in its Hispanic numbers than Los Angeles? We know that, even though KIIS-FM is Mainstream Top 40, it has plenty of Hispanic listeners.

I guess the question is, do KGGI listeners prefer not hearing Taylor Swift, Adele and Ed Sheerin? They just want Rhythmic artists? Or would they be OK with a mix of the top contemporary artists, pop and rhythmic, as seems to work 60 miles west in Los Angeles on KIIS-FM?

Latest Riverside-San Bernardino Ratings (I'm just listing in-market stations, not LA)...

1. KOLA ... Classic Hits
2. KLYY ... Hispanic Adult Hits
5. KFRG ... Country
6. KSGN ... Contemporary Christian
7. KRQB ... Regional Mexican
11. KQIE ... Classic Hip Hop
12. KDEY ... Classic Hip Hop
13. KGGI ... Rhythmic Contemporary
14. KCAL-FM ... Rock

.

 

[K.M. Richards]

Latest Riverside-San Bernardino Ratings (I'm just listing in-market stations, not LA)...

1. KOLA ... Classic Hits
2. KLYY ... Hispanic Adult Hits
5. KFRG ... Country
6. KSGN ... Contemporary Christian
7. KRQB ... Regional Mexican
11. KQIE ... Classic Hip Hop
12. KDEY ... Classic Hip Hop
13. KGGI ... Rhythmic Contemporary
14. KCAL-FM ... Rock

What
Are
The
Key
Demo
Rankings
?

(I don't care about where stations rank in 6+. No one should.)

 

[davideduardo]

Is the Inland Em

Is the Inland Empire that much different in its Hispanic numbers than Los Angeles? We know that, even though KIIS-FM is Mainstream Top 40, it has plenty of Hispanic listeners.

Yes, and first Hispanics are a majority in the IE. In LA, about 50% are Spanish dominant, but in the IE only around 40% are, so most Hispanics use English language media.

I guess the question is, do KGGI listeners prefer not hearing Taylor Swift, Adele and Ed Sheerin? They just want Rhythmic artists? Or would they be OK with a mix of the top contemporary artists, pop and rhythmic, as seems to work 60 miles west in Los Angeles on KIIS-FM?

I'd be careful with artists like that, taking each song on an individual basis. Sheeran has done a duo with Beyoncé so that kinda' opens the door to him.

 

[30james]

interestingly enough, the only local shows on KGGI are overnights and middays.

the overnight guy is lsited as a producer for a local morning show thats no longer on the station and the midday gal is listed as the host of that morning show thats no longer on

Iheart has some of the worst websites..bloated, useless info... and they make zero attempt to hide where their talent is if they arent local.. youll see clear mentions of another station in their bio along with email and phone numbers.. they just copy right a bio over from one station page and dont edit

interestingly enough, the only local shows on KGGI are overnights and middays.

the overnight guy is lsited as a producer for a local morning show thats no longer on the station and the midday gal is listed as the host of that morning show thats no longer on

Iheart has some of the worst websites..bloated, useless info... and they make zero attempt to hide where their talent is if they arent local.. youll see clear mentions of another station in their bio along with email and phone numbers.. they just copy a bio over from one station page and dont edit it

Your right I just looked I didn't realize they got rid of the morning show and now it's syndicate

 

[bsr92336]

KHTI (Hot 103.9) appears to be a bigger problem. Unfortunately, I don't have the key demo numbers - only the 6+ numbers, but I highly doubt they're doing well in their target demos. Unless they have a sales team that can work some magic, and very low operating expenses, I can't see how they could be profitable.

Perhaps, due to their signal limitations, they should consider simulcasting their sister station on 101.3 and/or perhaps finding a more niche format that will increase the time spent listening to help make up for the limited cume potential considering their small coverage area.

I'm curious what other peoples thoughts are? ..or do you think that the station is not a distressed property and will continue with the format.

 

[Gregg.]

What
Are
The
Key
Demo
Rankings
?

(I don't care about where stations rank in 6+. No one should.)

Yes we should. It's true, the demo rankings are really what count. But if KGGI is #13 overall, we know it's not #1, 2 or 3 in 18-34.

I might not have seen it rain overnight. But if I wake up the next day and the grass is moist and the sidewalk is wet, I can figure out it rained last night. You and I have seen enough ratings reports to know the #13 station in the Riverside market, one that has one-quarter the listeners of KOLA, isn't doing great in its target demo.

 

[SomeRadioGuy]

KHTI (Hot 103.9) appears to be a bigger problem. Unfortunately, I don't have the key demo numbers - only the 6+ numbers, but I highly doubt they're doing well in their target demos. Unless they have a sales team that can work some magic, and very low operating expenses, I can't see how they could be profitable.

Perhaps, due to their signal limitations, they should consider simulcasting their sister station on 101.3 and/or perhaps finding a more niche format that will increase the time spent listening to help make up for the limited cume potential considering their small coverage area.

I'm curious what other peoples thoughts are? ..or do you think that the station is not a distressed property and will continue with the format.

mornings and middays in 101.3 are tracked by non locals and id bet mornings are barter
afternoons on 101.3 are probably tracked but the talent is local

id bet the talent on 103.9 , liek the morning guy.. may be gm/om/pd
the midday girl has the look of a promotions gal
and afternoons may be prod or sales too

thats how that afford to run those places being what you assume is not too profitable. but the current company

and unless im mis reading stuff, william duane davis is the owner.. the son of MLB's Willie Davis

 

[henry]

1. KOLA ... Classic Hits
11. KQIE ... Classic Hip Hop
12. KDEY ... Classic Hip Hop
13. KGGI ... Rhythmic Contemporary

Ah, my presets!

Since when is KGGI "rhythmic"? It sounds like the IE version of KIIS, imo.