KGGI has a BIG problem

[30james]

interestingly enough, the only local shows on KGGI are overnights and middays.

the overnight guy is lsited as a producer for a local morning show thats no longer on the station and the midday gal is listed as the host of that morning show thats no longer on

Iheart has some of the worst websites..bloated, useless info... and they make zero attempt to hide where their talent is if they arent local.. youll see clear mentions of another station in their bio along with email and phone numbers.. they just copy right a bio over from one station page and dont edit it

KHTI (Hot 103.9) appears to be a bigger problem. Unfortunately, I don't have the key demo numbers - only the 6+ numbers, but I highly doubt they're doing well in their target demos. Unless they have a sales team that can work some magic, and very low operating expenses, I can't see how they could be profitable.

Perhaps, due to their signal limitations, they should consider simulcasting their sister station on 101.3 and/or perhaps finding a more niche format that will increase the time spent listening to help make up for the limited cume potential considering their small coverage area.

I'm curious what other peoples thoughts are? ..or do you think that the station is not a distressed property and will continue with the format.

I've already discussed this with David E your right the station is limited signal. I would suggest classic rock but David said he doesn't think that would work with a cume of over 50 percent of Hispanic that being KHTI

 

[Brandon1993]

Ah, my presets!

Since when is KGGI "rhythmic"? It sounds like the IE version of KIIS, imo.

KGGI used to play a variety of music like like hip hop/R&B, dance, pop and old school back in the 90’s up to 2013 when they switched program directors and started playing more CHR music. I still listen from time to time on my iHeart radio app and I have to say they have changed.

 

[30james]

I've already discussed this with David E your right the station is limited signal. I would suggest classic rock but David said he doesn't think that would work with a cume of over 50 percent of Hispanic that being KHTI

Bsr what would you do with KHTI if you were program director?

 

[bsr92336]

Bsr what would you do with KHTI if you were program director?

That's a good question.

Unfortunately, you can't run a radio station like your own personal jukebox...or should I say iPod for the newer generation, so classic alternative would certainly be out of the question.

As you (30james) mentioned in a previous post with your discussions with (David E), whom is certainly someone's opinions I would take to heart considering his proven radio experience, classic rock might not be the best choice considering the demographics, but I see quite a bit of intelligent posts from you (30james) and would like to know why you would choose classic rock, and if it would be an emphasis on the 70's and 80's or later - or all the decades of classic rock. Besides, the demographics, it's also worth pointing out that heritage rocker, KCAL, plays a significant amount of 80's and 90's classic rock, but has been evolving into more of a mainstream new rock sound, which could be indicative of how the classic rock music is not quite working for them as well as it has in the past or perhaps they're misguided in their change of direction?

Getting back to your question (30james). I would honestly turn down the program director position if it was offered to me as I would be unqualified to program any format that I would deem to be potentially profitable. However, if I were to hypothetically own the station, I would consider some type of format that would target the 50%+ Hispanic audience and hire a consultant to do some market research in my coverage coverage area to determine what that format should be. I think it would likely be more of a niche format with a potential of a high TSL. Perhaps Spanish News-Talk or some type of genre of music that is being underserved in the market. Perhaps Spanish News-Talk would work with the limited signal where you could turn off the stereo subcarrier to squeeze every potential listener to not to tune out in the fringe areas of the signal.

 

[30james]

That's a good question.

Unfortunately, you can't run a radio station like your own personal jukebox...or should I say iPod for the newer generation, so classic alternative would certainly be out of the question.

As you (30james) mentioned in a previous post with your discussions with (David E), whom is certainly someone's opinions I would take to heart considering his proven radio experience, classic rock might not be the best choice considering the demographics, but I see quite a bit of intelligent posts from you (30james) and would like to know why you would choose classic rock, and if it would be an emphasis on the 70's and 80's or later - or all the decades of classic rock. Besides, the demographics, it's also worth pointing out that heritage rocker, KCAL, plays a significant amount of 80's and 90's classic rock, but has been evolving into more of a mainstream new rock sound, which could be indicative of how the classic rock music is not quite working for them as well as it has in the past or perhaps they're misguided in their change of direction?

Getting back to your question (30james). I would honestly turn down the program director position if it was offered to me as I would be unqualified to program any format that I would deem to be potentially profitable. However, if I were to hypothetically own the station, I would consider some type of format that would target the 50%+ Hispanic audience and hire a consultant to do some market research in my coverage coverage area to determine what that format should be. I think it would likely be more of a niche format with a potential of a high TSL. Perhaps Spanish News-Talk or some type of genre of music that is being underserved in the market. Perhaps Spanish News-Talk would work with the limited signal where you could turn off the stereo subcarrier to squeeze every potential listener to not to tune out in the fringe areas of the signal.

Ok David E has said In the past that English or Spanish news talk would not be profitable because of the high cost of hiring reporters and news staff I believe hes right. The reason I suggest classic rock from the 70's and 80's is because you can make it listenable to the Hispanic audience.

 

[30james]

As far as I'm concerned If I was a business I would not advertise on hot 🔥 🔥 103.9 because the shares are in the toilet just my opinion

 

[SomeRadioGuy]

As far as I'm concerned If I was a business I would not advertise on hot 🔥 🔥 103.9 because the shares are in the toilet just my opinion

If youre a local business ma and pa type.. you dont care about shares/numbers most likely.. ive worked for local stations that dont get rated and do just fine $$$ wise

 

[bsr92336]

If youre a local business ma and pa type.. you dont care about shares/numbers most likely.. ive worked for local stations that dont get rated and do just fine $$$ wise

I was told that it's almost impossible to operate a profitable radio station in a Top 50 market without any decent ratings with a few exceptions which tend to apply to stations that have strong heritage in the market with a well known branding and/or has a group of listeners whose demographics are extremely desirable to potential advertisers. I could also point out that if KHTI didn't care about the ratings, they likely wouldn't subscribe to them, as the subscription is not cheap, and KHTI doesn't likely make any unnecessary large purchases to keep their expenses down.

But you (someradioguy) have twice brought up a very valid point about how KHTI is likely ran on a shoestring budget with minimal operating costs, and that we shouldn't assume KHTI is not making a profit. Unfortunately, we don't have access to their financial records to confirm this. However, in my opinion, I feel that KHTI is not even close to maximizing their revenue potential even on their limited signal; mainly because their choice of format is holding them back.

 

[K.M. Richards]

If youre a local business ma and pa type.. you dont care about shares/numbers most likely.. ive worked for local stations that dont get rated and do just fine $$$ wise

In any market, for any station that relies on local ad buys, Nielsen has no role in sales.

I have said for years that for those stations, the most important "rating" is what the potential local advertiser thinks of your station's sound. If they listen to you for a while and like what they hear, their next thought is likely to be "I bet the people who listen to this station would be good customers for my business." Ka-ching! 🤑 💵 💰

You guys would benefit from hearing what Don Davis, the owner of my flagship station KRKE, has to say about this. He makes a lot of local sales using this exact philosophy.

 

[SomeRadioGuy]

I was told that it's almost impossible to operate a profitable radio station in a Top 50 market without any decent ratings with a few exceptions which tend to apply to stations that have strong heritage in the market with a well known branding and/or has a group of listeners whose demographics are extremely desirable to potential advertisers. I could also point out that if KHTI didn't care about the ratings, they likely wouldn't subscribe to them, as the subscription is not cheap, and KHTI doesn't likely make any unnecessary large purchases to keep their expenses down.

But you (someradioguy) have twice brought up a very valid point about how KHTI is likely ran on a shoestring budget with minimal operating costs, and that we shouldn't assume KHTI is not making a profit. Unfortunately, we don't have access to their financial records to confirm this. However, in my opinion, I feel that KHTI is not even close to maximizing their revenue potential even on their limited signal; mainly because their choice of format is holding them back.

In any market, for any station that relies on local ad buys, Nielsen has no role in sales.

I have said for years that for those stations, the most important "rating" is what the potential local advertiser thinks of your station's sound. If they listen to you for a while and like what they hear, their next thought is likely to be "I bet the people who listen to this station would be good customers for my business." Ka-ching!

You guys would benefit from hearing what Don Davis, the owner of my flagship station KRKE, has to say about this. He makes a lot of local sales using this exact philosophy.

That or they have a good relationship with the seller and trust them.

I promise you in my 4 years at WDDH/WKBI, alot of sales were because of the 20 plus year relationships the sales people have with some of the clients.

 

[K.M. Richards]

That or they have a good relationship with the seller and trust them.

I promise you in my 4 years at WDDH/WKBI, alot of sales were because of the 20 plus year relationships the sales people have with some of the clients.

Here I go again using my friend Don Davis as an example to back up your point, Paul.

Don put KOAZ ("The Oasis") on the air with what was essentially a Smooth Jazz format back in February 2012. His very first advertising client on that station was -- and still is -- a local air conditioning/heating company whose owner voices his own spots (and does a damned great job at it, too!). That client has remained on KOAZ for these past dozen years and was also one of the first clients on KRKE when we relaunched The Eighties Channel™ in October 2022. (He runs about ten spots per day on each.)

I don't think he would have signed the KRKE agreement so quickly if he didn't have a decade of experience with Don already.