May ratings are here

[Mediafrog+]

May numbers: Houston/Galveston – RadioInsight

KSBJ explodes into the mid nines.

Bull and 93Q drop a bit.

Sunny a bit cloudy.

El Norte just shy of a 4.0, but La Raza continues a downtrend.

Streaming numbers for SportsRadio 610 trending up, weaker AM signal moving listeners over?

KUHF into the mid threes. And Classical on its HD-2 with a 0.4.

Our favorite dumpster fire, KFNC, is a no show again. Asking once more: Do they no longer subscribe to the book?

 

[Huff]

KFNC, is a no show again. Asking once more: Do they no longer subscribe to the book?

When KFNC failed to show in the April release, its prior trending data was not included in the Nielsen public data. If it were a subscriber, it would have received a "*" and the prior months would still show.

 

[Fieldtech1]

I have to think that KSBJ is seeing success in part thanks to its community involvement and outreach. They are truly plugged into the market.
Amazing for a station on an inferior signal too.

 

[HTX]

Interesting that this is the 2nd month in a row 93.7 beat 97.9. A lot of people I know here prefer 97.9 over 93.7.

 

[BamaTX]

What I find particularly interesting is how The Buzz has done fairly well considering how tight their playlist is. It's almost like they're stuck in a certain era of rock. It's awful, but it freaking works. 🤷‍♂️ They're practically a classic alternative station at this point. You'd think people would have grown tired of Rod Ryan by now, but nope. "Whatsup whatsup whatsup!...Bud Light!"

El Norte is doing amazing things with the second worst rim shot out of the East. I guess there is still an appetite for Norteño music. I'm not sure how accurate this is, but I'm told the current iteration of KQQK sounds a lot like what "Estereo Latino" sounded 15-18 years ago. TelevisaUnivision would be stupid not to make KQBU a Norteño station to flank KQQK. KLTN not being #1 with a much superior signal is downright criminal at this point.

 

[Mediafrog+]

What I find particularly interesting is how The Buzz has done fairly well considering how tight their playlist is. It's almost like they're stuck in a certain era of rock. It's awful, but it freaking works. 🤷‍♂️

The Buzz works because it has no competition, outside of the burnt to a crisp playlist of The Eagle.

 

[Fieldtech1]

The Buzz works because it has no competition, outside of the burnt to a crisp playlist of The Eagle.

90s / Early 2000s alternative is having a moment. Its the music of the last generation raised on radio.

 

[davideduardo]

90s / Early 2000s alternative is having a moment. Its the music of the last generation raised on radio.

Let's be realistic: it is the music of one segment of the population. Stations in that format got, perhaps, a 5 share and maybe cumed 10% of the market population. In Houston, CHR, Regional Mexican, R&B and other formats had as much or more listening within that generation.

 

[Mediafrog+]

Let's be realistic: it is the music of one segment of the population.

You can say that about any radio format.

Stations in that format got, perhaps, a 5 share and maybe cumed 10% of the market population. In Houston, CHR, Regional Mexican, R&B and other formats had as much or more listening within that generation.

The Houston radio dial is stuffed with what can be broadly described as Rhythmic, Rap, Hip-Hop, Regional Mexican, and Reggaeton. There is a segment of the listening population that doesn’t want any of those. The Buzz fills a hole for many of those people, and has no direct competitor. Yes, it is a train wreck, but lacking any, errr, alternative, the format works.

 

[davideduardo]

You can say that about any radio format.

The Houston radio dial is stuffed with what can be broadly described as Rhythmic, Rap, Hip-Hop, Regional Mexican, and Reggaeton. There is a segment of the listening population that doesn’t want any of those. The Buzz fills a hole for many of those people, and has no direct competitor. Yes, it is a train wreck, but lacking any, errr, alternative, the format works.

I'm in total agreement with you. But the poster I responded to seemed to think that alternative rock was THE music of a whole generation, which it was not.

 

[Fieldtech1]

I'm in total agreement with you. But the poster I responded to seemed to think that alternative rock was THE music of a whole generation, which it was not.

I'm in total agreement with you. But the poster I responded to seemed to think that alternative rock was THE music of a whole generation, which it was not.

I never said it was the only format of a generation. I just said it's having a moment.... A moment of growth.
I was born in the early 80s. One of the last generations to grow up with radio. When my generation dies off, we are taking terrestrial radio with us.
My daughter who is 11 could give two sheets about radio, even though I've tried to get her interested as a radio enthusiast myself. Her friends are no different. My younger (<30) coworkers can't name but maybe 3 stations in our market.

 

[Mrtejano]

I never said it was the only format of a generation. I just said it's having a moment.... A moment of growth.
I was born in the early 80s. One of the last generations to grow up with radio. When my generation dies off, we are taking terrestrial radio with us.
My daughter who is 11 could give two sheets about radio, even though I've tried to get her interested as a radio enthusiast myself. Her friends are no different. My younger (<30) coworkers can't name but maybe 3 stations in our market.

Somewhat agree, but I add the ones that were born in the 90s too. 2000s?? Forget it.

 

[davideduardo]

My daughter who is 11 could give two sheets about radio, even though I've tried to get her interested as a radio enthusiast myself. Her friends are no different. My younger (<30) coworkers can't name but maybe 3 stations in our market.

Back when the PPM was first being discussed, there was a study that found that the average American could only name three and sometimes four radio stations even in over-radioed markets.

This is nothing new.

How many brands of soup, or toothpaste, or frozen vegetables can you name?

 

[Fieldtech1]

Back when the PPM was first being discussed, there was a study that found that the average American could only name three and sometimes four radio stations even in over-radioed markets.

This is nothing new.

How many brands of soup, or toothpaste, or frozen vegetables can you name?

I can name quite a few brands, but I'm an enigma. Often wonder if I'm slightly on the spectrum.