And most people only visit a station website if it offers something useful. Bios of the jocks and DJ lineups are not useful or interesting.
Fortunately, WECK does not seem to focus on their website. It seems the only ones who care about the website are on this board
I see TV spots all the time with WECK promoting its voice-activated devices and its mobile apps. They also do major ticket giveaway contests focusing on only those platforms
It’s funny how it is assumed “ it’s not a pleasant place to work”. Really? From what I hear when I purchase media from various broadcast companies is that “everyone hates it here”, and they are not referring to WECK. That is such a silly assumption Mike. Can you give any examples? And even if you could, don’t you think that others feel the same way about where they work?
The world is changing. Employers needs change and employees lives change. Everything is changing. At least it appears WECK has the most live local jocks in the market, by far.
The owner expects results. I have talked to him while doing buys in the Buffalo market. He expects accountability and hard work from his staff. There is also a sign when you walk in the lobby that says “If you don’t love radio, you’re not welcome here”. Shula has actually walked away from buys I was trying to give him to “not screw his loyal clients” as he told me. That takes some nads. NONE of the other companies refuse buys but them. A few of his personalities do endorsements for us. They all seem very happy to me. They like it there. As long as you are doing your job the best you can, it seems you’re fine. Any owner would think that way.
It seems obvious that not many on this message board know the business of business, or how complicated it can be to lead many people with different needs and personalities.
If you want to focus on their website, have at it, but it appears that is the last thing on Shula’s mind.
This guy did not buy a dog, only to make it very successful because he is stupid. I read the Adam Pergament article regarding Genero and he was definitely hinting at other things for her. Perhaps that blends into plans at WBBZ. Who knows, but it seems he is an out of box thinker and a great marketer.