Oh I wasn't suggesting that BM would be a savior to AM. It's... not a thing aside from a few rare, nonprofit examples (like KQV). Then again, I doubt many AM stations are making much money, even running talk, so why not program something unique and have fun with it (because it's not going to make money anyway).All true, but when a majority long-forgotten format like BM comes into the discussion, it usually spirals into a Metamucil-fueled trip down memory lane that has nothing to do with the OP. Before it made that sudden swerve into the guard rail off the road into a swamp, I thought it would be prudent to call attention that BM wasn't a thing anymore and certainly not as a savior to AM stations.
But here's the thing.. Increasing bandwidth, trying to resurrect failed AM stereo, or even going full digital MA-3, isn't going to help inherent problems with Amplitude Modulation in the Medium Wave band. Noise from everything including modern consumer devices, EV speed controls, to public transportation, and Faraday Cage effects won't be solved by modulation tricks. Nor will audiences under 55 be returning in the future due to lack of compelling programming combined with competitive audio quality.
In other words, AM broadcasting has a finite future, just like it's listeners.
You've got a fair point about increasing bandwidth - most modern AM radios don't even take advantage of the current amount of bandwidth allowed.
The family Civic (probably a 2017 or so) sounds absolutely abhorrent on AM - tons of filtering going on. It's unlistenable. Then again, the stereo doesn't sound great regardless of source material. More bandwidth there would mean absolutely nothing for that car - it would still sound terrible.
That said, my mom's Hyundai (2021) actually sounds very acceptable on the AM band. Music sounds very listenable. It definitely appears to have some interference suppression built in, too. Well-processed stations are a very enjoyable listen. It even pulls in skywave at night impressively well. So good sounding AM is possible, but a lot of that does have to do with the receiver.
The reality is that it's not just AM... broadcasting has a finite future, just like its listeners. AM is just getting to the end of the road first. After all, the folks who grew up with AM are getting to the end of their road. But in my lifetime (probably long before I'm a geezer), I'm betting FM will be in a very similar place to where AM is now.