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La Privada 97.9 HD2

I

Identnut

SBS's KLAX seems to have launched an HD2 station called "La Privada".

1718111758489.png

It would be generous to say that this station "goes after" an audience as it's just an HD subchannel, but this seems to go for KBUA's audience, with an "alterado" type format, as contrasted with KLAX's more conservative, adult sound.
 
Mediafrog+ said:
Has SBS done any HD only formats in its other markets? Curious, as we’re awaiting a new SBS operation here in Houston.
Click to expand...
In New York, there's no HD only format specifically run by SBS.

I'm assuming that this is confirmation that every HD only format run by SBS will be on LaMusica form this point forward.
 
101.9 La Kalle said:
In New York, there's no HD only format specifically run by SBS.

I'm assuming that this is confirmation that every HD only format run by SBS will be on LaMusica form this point forward.
Click to expand...
Not all HD Stations are online, most stations are exclusive to only HD Radio Device, Just like WLEY-HD2 being a simulcast of WSKQ-FM in New York
 
AxelMPava said:
Not all HD Stations are online, most stations are exclusive to only HD Radio Device, Just like WLEY-HD2 being a simulcast of WSKQ-FM in New York
Click to expand...
The difference between KLAX-HD2 being on LaMusica and WLEY-HD2 not being online is the fact that WLEY-HD2 is an outright simulcast of WSKQ-FM outside of legal IDs.
 
SBS Chairman + CEO Raul Alarcon mentions the La Privada format being rolled out by late '24/early '25 in Chicago, New York and other major cities:

www.insideradio.com

SBS To Launch New Regional Mexican Urban Format.

Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System, says “Radio is in a good position.” Participating in a Q&A session at 2024 Billboard Latin Music Week, Alarcón also revealed
www.insideradio.com www.insideradio.com

From the above-linked article dated 10/14/2024:

“We’re launching a network over the air and digital, for that new fusion of regional Mexican with urban, because we’ve seen that the music is appealing,” Alarcón revealed. “And La Privada is not just a station, it’s a whole network. We’re still in preparations, but in the next 90 days, we’ll launch in Chicago, New York, and other major cities.”

For those "major cities": is he referring to HD2 channels or possibly full signals?
As mentioned upthread, Houston awaits SBS finalizing its deal,
while New York has 98.7 on the selling block (but only if SBS is interested in buying).
Unless there's about to be a change at one of their already established stations:

WSKQ-97.9 (highly unlikely)
WPAT-93.1 (maybe?)
 
pjc1961 said:
For those "major cities": is he referring to HD2 channels or possibly full signals?
Click to expand...
Discussion on the NYC and Houston boards point to La Privada being on HD-2 signals.
pjc1961 said:
As mentioned upthread, Houston awaits SBS finalizing its deal,
Click to expand...
And there is speculation that a second Houston station (KFNC) might also be heading to a Regional Mexican variant.
 
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Radio Ink reports this morning that Alarcón has announced that "La Privada" will indeed be a national format featuring "a fusion of regional Mexican and urban music":

radioink.com

SBS To Start New Network In NYC, Chicago, & More Before 2025 - Radio Ink

Spanish Broadcasting System will be adding a new network, La Privada, to its radio arsenal before the year's end.
radioink.com radioink.com
 
K.M. Richards said:
Radio Ink reports this morning that Alarcón has announced that "La Privada" will indeed be a national format featuring "a fusion of regional Mexican and urban music":

radioink.com

SBS To Start New Network In NYC, Chicago, & More Before 2025 - Radio Ink

Spanish Broadcasting System will be adding a new network, La Privada, to its radio arsenal before the year's end.
radioink.com radioink.com
Click to expand...
And that further clarifies that this is not a format that will play both Regional Mexican and Reggaetón, but, rather, "progressive" Regional Mexican music with an urban flavor.
 
Identnut said:
Not quite the same, but it is in the spirit on what was called alterado music. A little bit of an urban and gangsta lean.
Click to expand...
Yes, you make a good point with your comparison with "alterado".

For a while, quite a few years back, we thought that alterado might be a separate format. But its appeal broadened to take in the wider "grupera" regional Mexican audience and it just blended in with the mainstream.

As a comment, I'd say that we have to watch how far the reggaetón influence can spread. Reggaetón is Afro-Antillean and Caribbean in origin. So is salsa. Salsa never became "big" in Mexico or in most of South America except Venezuela and Colombia... which have a distinct Caribbean influence.

Let's see how far reggaetón flavoring gets in genres like banda and norteña.
 
DavidEduardo said:
Yes, you make a good point with your comparison with "alterado".

For a while, quite a few years back, we thought that alterado might be a separate format. But its appeal broadened to take in the wider "grupera" regional Mexican audience and it just blended in with the mainstream.

As a comment, I'd say that we have to watch how far the reggaetón influence can spread. Reggaetón is Afro-Antillean and Caribbean in origin. So is salsa. Salsa never became "big" in Mexico or in most of South America except Venezuela and Colombia... which have a distinct Caribbean influence.

Let's see how far reggaetón flavoring gets in genres like banda and norteña.
Click to expand...
Is “Oye Mi Canto” by Daddy Yankee & N.O.R.E. considered alterado?
 
Hearing that La Privada just made it's way into Puerto Rico of all places via WZNT-HD2. The next format for the always changing 96.5 WRXD? 😆

All jokes aside, it's pretty odd that SBS planted a corridos tumbados HD2 in PR. A stark contrast to WZNT's Salsa/Talk programming. Would be a better fit for WODA's HD2, but no one listens to R/M in Puerto Rico anyways.
 
101.9 La Kalle said:
Hearing that La Privada just made it's way into Puerto Rico of all places via WZNT-HD2. The next format for the always changing 96.5 WRXD? 😆

All jokes aside, it's pretty odd that SBS planted a corridos tumbados HD2 in PR. A stark contrast to WZNT's Salsa/Talk programming. Would be a better fit for WODA's HD2, but no one listens to R/M in Puerto Rico anyways.
Click to expand...
It's been a long time since El Gallito de Manatí would occasionally appear on TV variety shows or at Fiestas Patronales.
 
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