June numbers are here

[Mediafrog+]

Houston/Galveston

Nielsen Audio PPM Monthly Ratings Houston (Market #5) Population: 6,516,500 Black: 1,220,100 – Hispanic: 2,467,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

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[IngenieroPerron]

KQQK, KTJM and KLTN catching up. I guess its down to the finish line at the end of the year.

 

[radioislife2020]

Catching up to what? KLTN is a shadow of what it use to be. If sbs was to launch regional Mexican tomorrow with a PD that actually knows Houston KLTN would be easily taking the back seat! 8 Months later since RB left the building and the station is a mess. New inexperienced on-air talents. The station is not what it was. At this point KQQK is a better product and has had better numbers for most of 2024.

 

[davideduardo]

Catching up to what? KLTN is a shadow of what it use to be. If sbs was to launch regional Mexican tomorrow with a PD that actually knows Houston KLTN would be easily taking the back seat!

And what would such a PD do because "Houston is so unique"? I have spent a career making #1 stations out of formats everyone said "won't work here because this market is different". It's just not true.

8 Months later since RB left the building and the station is a mess. New inexperienced on-air talents. The station is not what it was. At this point KQQK is a better product and has had better numbers for most of 2024.

Remember, the morning show crashed well before Bryndis was let go. The show simply became "same old, same old" and declined over the prior year. Bryndis' efforts to reinvent himself just made it worse.

 

[radioislife2020]

Well if you ask Raul he will tell you that the show started to decline when Univision started to get more involved with what the flow of the show was and started including more music breaks and eliminating key segments and participants of the show. Knowing all the elements I tend to agree. BMF is not and will not work in Houston.

 

[BamaTX]

KQQK, KTJM and KLTN catching up. I guess its down to the finish line at the end of the year.

It could be an anomaly for this month. KHCB also saw an unusual jump.

 

[BamaTX]

And what would such a PD do because "Houston is so unique"?

I would say Houston is unique in how many "Regios" call Houston home. I don't think any other US market has a massive concentration of Northeastern Mexicans like Houston does (the exception being RGV and San Antonio).

There's a reason why "Pasadena, N.L." is a meme.

I have spent a career making #1 stations out of formats everyone said "won't work here because this market is different". It's just not true.

No one is undermining your achievements. But I just don't think you could make KQQK work in Phoenix or Las Vegas.