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99.1 FM stunting with BTH

T

tblanks

I flipped around the dial this afternoon and noticed BIN is off 99.1 FM and they are stunting with local rap group Bone, Thugs and Harmony. Expect a new format to debut there soon. I wonder what it will flip to?
It also looks like BIN on 101.1 FM was significant, as that will be the only home now for that news format.
 
tblanks said:
I flipped around the dial this afternoon and noticed BIN is off 99.1 FM and they are stunting with local rap group Bone, Thugs and Harmony. Expect a new format to debut there soon. I wonder what it will flip to?
It also looks like BIN on 101.1 FM was significant, as that will be the only home now for that news format.
Click to expand...
radioinsight.com

Black Information Network Moves In Cleveland As 99.1 Reaches A Crossroads – RadioInsight

The format wheel is in motion at iHeartMedia Cleveland as the Black Information Network has been relocated from 99.1 W256BT Cleveland to 101.1 W266CJ Beechwood.
radioinsight.com radioinsight.com
 
A Throwbacks format, which feels kinda obvious with the BTH loop, will not do that much in the ratings—even with modern rock, 99.1 could only muster ... a .5 at best? (Paging @Huff on this) BUT iHeart's likely hoping to get a few listeners away from WZAK, which is still battling WMJI for the top spot overall.
 
lanceventa said:
In its final three monthlies ahead of the BIN launch, "Alt 99.1" had a 1.1 share. It was the second highest rated signal that iHeart sacrificed for BIN when it debuted the network in June 2020 after the full-powered 105.3 WNOH Norfolk VA.
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Thanks, Lance! Honestly when the pandemic came down the way it did I admittedly didn't pay much attention to the ratings at the time.

I'm not sure why I thought the threshold would be that low for 99.1 lol
 
I would guess a "throwback" format. They run one on a translator in Columbus, OH on 105.3 so I could see them doing a similar format on 99.1 in Cleveland Ohio. It would be a plug-in-play format for them.
 
lanceventa said:
Why would iHeart rebroadcast an HD2 being leased to someone by Rubber City? If they want to do Spanish, they have plenty of internal formats to launch themselves.
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i would ask other than Miami and Orlando can you name one other I heart Spanish station doing well? maybe top 5 in a market? I-heart does it but does not mean they do it well. In Cleveland they would need locals who know the market so working with someone who already knows the market would make sense.
 
radioislife2020 said:
i would ask other than Miami and Orlando can you name one other I heart Spanish station doing well? maybe top 5 in a market? I-heart does it but does not mean they do it well. In Cleveland they would need locals who know the market so working with someone who already knows the market would make sense.
Click to expand...

First of all, the goal in radio isn't doing well in ratings, but making money. Spanish formats don't compete with English formats for advertising. The clients are very different. What iHeart is doing is creating a national Spanish language format. Similar to BIN. National formats like this don't compete for local advertising, but instead look for national sponsorship based on market coverage, not traditional Nielsen ratings.
 
What a pleasant surprise. I hoped for something like this but not expecting this soon. I enjoy Throwback 105.3 in Columbus so will be a nice alternative to 93.1 and on the impressive 99.1 frequency.
 
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