June Rankings (non-6+)

[K.M. Richards]

From Research Director:

RADIO RATINGS ROUNDUP, June 2024, Part I | Research Director, Inc.

JUNE is that month that inspires what we now call memes. Is it the month that is “bustin’ out all over”? Or are we preparing for a “JUNE swoo

researchdirectorinc.com

25-54:
#1 KOST
#2 KIIS
#3 KBIG
#4 KRTH
#5 KLVE
#6 KLAX
#7 (tie) KCBS, KTWV, KYSR

18-34:
#1 KRTH
#2 KBIG
#3 KIIS
#4 KLVE
#5 KCBS

18-49:
#1 KIIS
#2 KBIG
#3 KLVE
#4 KRTH
#5 KOST
#6 KLAX

Again, I beg of you all: NO trying to prove anything with the 6+ numbers!

 

[asugeorge1]

Kind of crazy that a radio station that focuses on 70’s, 80’s and 90’s music is #1 with 18-34 year olds. Is KRTH just an anomaly or is music today really that bad that most 18-34 year olds prefer to listen to classic hits?

 

[semoochie]

Kind of crazy that a radio station that focuses on 70’s, 80’s and 90’s music is #1 with 18-34 year olds. Is KRTH just an anomaly or is music today really that bad that most 18-34 year olds prefer to listen to classic hits?

Another possibility: So few people under 35 listen to radio that their meters are receiving their parents' stations when they visit them.

 

[michael hagerty]

Another possibility: So few people under 35 listen to radio that their meters are receiving their parents' stations when they visit them.

Which would pre-suppose that enough people under 35 in the L.A. metro, with people meters, visit their parents often enough and long enough to put KRTH at #1 18-34.

And looking at the 25-54 numbers, statistically, they'd be (slightly) more likely to be hearing KOST.










Try again.

 

[michael hagerty]

Kind of crazy that a radio station that focuses on 70’s, 80’s and 90’s music is #1 with 18-34 year olds. Is KRTH just an anomaly or is music today really that bad that most 18-34 year olds prefer to listen to classic hits?

You could answer that question by looking at the other four stations in the 18-34 top five:

18-34:
#1 KRTH
#2 KBIG
#3 KIIS
#4 KLVE
#5 KCBS

Looks like they're getting their current music from KBIG and KIIS, their familiar fun music from KRTH and KCBS and #4 is your regular reminder that the Anglo population of Los Angeles is below 27 percent.

 

[K.M. Richards]

Kind of crazy that a radio station that focuses on 70’s, 80’s and 90’s music is #1 with 18-34 year olds. Is KRTH just an anomaly or is music today really that bad that most 18-34 year olds prefer to listen to classic hits?

David E. explained why this happens quite well in this post in another thread.

 

[TheBigA]

Is KRTH just an anomaly or is music today really that bad that most 18-34 year olds prefer to listen to classic hits?

Classic hits and classic rock stations are doing well everywhere. KIIS is the anomaly. Many CHRs are not doing well.

 

[semoochie]

Which would pre-suppose that enough people under 35 in the L.A. metro, with people meters, visit their parents often enough and long enough to put KRTH at #1 18-34.

And looking at the 25-54 numbers, statistically, they'd be (slightly) more likely to be hearing KOST.










Try again.

Maybe, they just live there!

 

[30james]

From Research Director:

RADIO RATINGS ROUNDUP, June 2024, Part I | Research Director, Inc.

JUNE is that month that inspires what we now call memes. Is it the month that is “bustin’ out all over”? Or are we preparing for a “JUNE swoo

researchdirectorinc.com

25-54:
#1 KOST
#2 KIIS
#3 KBIG
#4 KRTH
#5 KLVE
#6 KLAX
#7 (tie) KCBS, KTWV, KYSR

18-34:
#1 KRTH
#2 KBIG
#3 KIIS
#4 KLVE
#5 KCBS

18-49:
#1 KIIS
#2 KBIG
#3 KLVE
#4 KRTH
#5 KOST
#6 KLAX

Again, I beg of you all: NO trying to prove anything with the 6+ numbers!

Where does kkgo rank with the 18 to 34 crowd?

 

[TheBigA]

Where does kkgo rank with the 18 to 34 crowd?

The target demo is a bit older than 18-34, but most country stations do well in that demo, mainly because of the percentage of currents.

Saul is saying he wants to play more Gold so that may cause the audience to get a little older.

Here's an article about a report on country radio done by the Country Music Association:

CMA: Millennials Remain Main Driver Of Country Music Growth.

Some 76 million Americans listen to country music weekly or more, 45 million listen a few times a week and 31 million listen at least once a day. Much of

www.insideradio.com

 

[K.M. Richards]

Saul is saying he wants to play more Gold so that may cause the audience to get a little older.

Which is the smart thing to do, because the highest percentage of agency buys is 25-49.

 

[30james]

Which is the smart thing to do, because the highest percentage of agency buys is 25-49.

I'm 50 I'm outside the demo sadly

 

[K.M. Richards]

I'm 50 I'm outside the demo sadly

I'm much farther along than you, James. I was graduating high school the year you were born.

So as long as I'm too old for Madison Avenue, I may as well stay in programming, where it doesn't matter if I'm outside the demo.

 

[Gregg.]

the Anglo population of Los Angeles is below 27 percent.

That's true in LA County. But the Los Angeles metro also includes Orange County and, I think, part of Ventura County, which are a bit whiter.

Nielsen says the market is 43% Hispanic and 7% Black. So I assume Anglos are maybe a third of the LA Market?

 

[Gregg.]

25-54:
#1 KOST ... #2 KIIS ... #3 KBIG ... #4 KRTH ... #5 KLVE ...#6 KLAX ... #7 (tie) KCBS, KTWV, KYSR

Again, I beg of you all: NO trying to prove anything with the 6+ numbers!

But the 6+ numbers are almost the same as the 25-54 numbers.

#1 KRTH
#2 KOST
#3 KIIS
#4 KBIG
#5 KLVE
#6 KTWV
#7 KFI
#8 KCBS-FM
#9 tie KLAX, KSCA

How much of a mistake would I make using these numbers? Other than KFI, which we know skews old, the stations are virtually the same, with a slight difference in ranking.

 

[K.M. Richards]

But the 6+ numbers are almost the same as the 25-54 numbers.

An old friend from back in the day who had been given the title of "dean of sportscasters" for his local high school play-by-play work on various stations (and who I not only got to work with many times but also went to the same high school as his two daughters) used to have a saying which I think can be applied here.

If a shot taken in basketball bounced off the rim or a kicked football went to the side of the goal posts, he would quip that "close only counts in horseshoes and hand grenades".

While the numbers may be close, it is still too easy to make presumptions based on 6+ that would not be supported by stations' target demo, and I wish Arbitron had never adopted a policy of releasing non-demo numbers to the public (and that Nielsen had not continued that policy), because the number of incorrect presumptions over the years as a result have made it increasingly difficult to explain to those outside of the business why the rankings nearly impossible.

I'll let David continue the explanation, as he has done so well over the years.

 

[ChannelFlipper]

I'll let David continue the explanation, as he has done so well over the yeyears.

So no end to the tedium then?

 

[davideduardo]

While the numbers may be close, it is still too easy to make presumptions based on 6+ that would not be supported by stations' target demo, and I wish Arbitron had never adopted a policy of releasing non-demo numbers to the public (and that Nielsen had not continued that policy), because the number of incorrect presumptions over the years as a result have made it increasingly difficult to explain to those outside of the business why the rankings nearly impossible.

Both Nielsen in TV and Arbitron in radio have long released those broad numbers.

The reason is simple: they know Americans love lists and rankers. David Letterman a made lists a cornerstone of his late night show. So the ratings companies use those releases to make their name and brand familiar and famous. Because they are/were so familiar, it made recruiting participants easier. And since the highest cost of ratings is recruitment, that is and was very important .

So, despite the uselessness of 12+ or 6+ numbers, Nielsen today benefits from releasing them

 

[davideduardo]

So no end to the tedium then?

What is “tedious “ about explaining to people who are not in the business of radio some of the details of how It works?

There are many people here who are curious about how radio works. That is why a number of us try to explain details on things like ratings, record rotation, music research and the like.

If you find that kind of information tedious, I question why you enter these subjects.

 

[BLA]

Both Nielsen in TV and Arbitron in radio have long released those broad numbers.

The reason is simple: they know Americans love lists and rankers. David Letterman a made lists a cornerstone of his late night show. So the ratings companies use those releases to make their name and brand familiar and famous. Because they are/were so familiar, it made recruiting participants easier. And since the highest cost of ratings is recruitment, that is and was very important .

High 6+ = F a m e !, Lovely [positive] fame, with or without the money.