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June 2024 Bay Area Radio PPM Ratings

Per RadioInsight, Alpha blew out its
SVP/Programming responsible for KBAY and KEZR today.

I wonder if they will add KBAY to this guy's roster:

 
Wishfull Thinking.....So many AM's with almost no rating at all (KTCT, KGO, KNEW, KSFO), why not switch to some sort of 60's & 70's music.
 
So many AM's with almost no rating at all (KTCT, KGO, KNEW, KSFO), why not switch to some sort of 60's & 70's music.

If you can find someone who will pay to get 60s music on the radio, you got a deal.

The sports betting on KGO is a paid format. Conservative talk gets money from companies who want to promote an agenda.
 
Wishfull Thinking.....So many AM's with almost no rating at all (KTCT, KGO, KNEW, KSFO), why not switch to some sort of 60's & 70's music.

*sigh* There's always one dreamer who thinks resurrecting the traditional Oldies format is going to be "the answer".

Here. Is. The. Reality.

The audience for that format has (surprise!) gotten older over the years. Even someone who was in their 20's during the 1970s -- which is pretty much the youngest possible target listener for that format -- is now in their 70s. And a format which is entirely 65+ has zero appeal to advertisers.

Now, if you want to get an investment group together and lease one of those AMs to program that format, I'm sure iHeart or Cumulus will be happy to take your money. (Just be sure your investors know they probably won't be getting their investment back.) But neither of those companies (KNEW is owned by iHeart, the others are Cumulus properties) aren't going to switch to a format that they can't sell.
 
I think AM radio, unless a legacy station, is genuinely dead. Unless new technology comes out, or we can increase the audio quality, it will be dead for all but a few legacy channels.

I don’t like to say that too, I love radio, and I wish there was a way to “save AM” radio.
 
That's what HD-AM was intended to do. But it required people to buy new radios. So it failed. Any new technology will require new radios.

I have an HD AM myself and there isn’t any stations even broadcasting in it in the Bay, would have loved to see the difference myself if there was one.
 
I have an HD AM myself and there isn’t any stations even broadcasting in it in the Bay, would have loved to see the difference myself if there was one.
Even when there were AM HD stations in the Bay Area, they were broadcasting news, news/talk, or talk: KCBS, KGO, KTCT. Either 910 or 960 also had it; I don't recall which one offhand. AM HD sounds terrible on voice; better on music but still there are plenty of digital artifacts.
 
Alpha’s primary issue isn’t definitely signal. 98.5, 104.9 and 92.3 have such a clear improvement over 94.5

I recently moved to Pacifica right by SF, and the signal is not usable now, in most of my new stomping grounds. It’s a shame.
Strange that the 94.5 signal is not as good in Pacifica as 92.3. They're both on the same mountain, and 92.3 has *less* ERP. Also, 98.5 has about 30 miles of mountains between you and their transmitter. I'm surprised that one's even listenable.
 
Strange that the 94.5 signal is not as good in Pacifica as 92.3. They're both on the same mountain, and 92.3 has *less* ERP. Also, 98.5 has about 30 miles of mountains between you and their transmitter. I'm surprised that one's even listenable.
That’s just numbers at the end of the day, especially in the Bay. What matters more is the technology and how well maintained the signals are.
 
Per RadioInsight, Alpha blew out its
SVP/Programming responsible for KBAY and KEZR today.

Hopefully his successor does a better job with KBAY and resuscitates its AQH share.
What can a new suit in an old chair possibly do with a country music station in a city that's anti-country in ethnicity and attitude?
 
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KRTY had roughly double the AQH listeners when it was around. KBAY is underachieving.
Not exactly. When KRTY was over-the-air, it had only sporadic competition in the country format. (Yes, for a little while, KSJO was effectively a repeater for Nash, but that was a national service, delivered from out-of-market – back east – and it was a Cumulus production, the death star of radio.) It got a decent share of the South Bay market, though the numbers were never eye-popping until near the end. Then it became common knowledge that they were going away, and a lot of additional listeners discovered or re-discovered them.

KBAY's competition isn't another OTA country station, but it is the new all-streaming version of KRTY. Streaming is as easy as pie, so why should a listener seek out a non-local, largely automated newbie if they have their long-time original available as close as a click. Now if all you have is a car radio, that may be a different story. But "Bay Country" doesn't really offer a listener anything novel enough to switch when they have a choice.
 
What can a new suit in an old chair possibly do with a country music station in a city that's anti-country in ethnicity and attitude?
The country stations that have succeeded appeal to specific parts of the market: Sonoma County and the South Bay. I would think the farther reaches of the East Bay - such as east of I-680 once you get out of the hoity-toity suburbs like Alamo - might be another place where the format would appeal but possibly some listeners could get that from Sacramento. And, of course, streaming, SXM, etc. are also possibilities.

"A new suit in an old chair" has a poetic ring to it.

My theory, and it is mine, cough, cough, is that the only way country is going to work in the central Bay is to camp it up, go full honky-tonk, and go way back on the classics. Even then it might get someone a couple of years at most.
 
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