I am curious to the difference. For example, Prime has deals on "Prime Day" featuring deals with their "add ons" like Paramount+ which Paramount Global doesn't offer directly. Where does the money go if you buy an add on to a streaming service with an add on. Say I have Philo with a Starz add on, does $25 go to Philo and $10 to Starz? (Hypothetical, because I can directly subscribe to Starz for dirt cheap.)
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Add ons vs. directly subscribing.
- Thread starter tall_guy1
- Start date
Philo gets the whole thing, and pays a wholesale price to Starz. I would guess Starz gets $5 or $6 out of the $10 you gave to Philo.
For Starz, every customer is essentially pure profit. The difference in operating costs between 100,000 and 100,001 subscribers is near zero.
Hmm...so add ons don't go all the way to the other company? For example, Cinemax is an add on to Hulu (owned by Disney, Cinemax WBD.) So only a portion would go to the added on company?
Yes. Essentially Hulu is keeping a part of the funds as a commission for bringing a customer to Cinemax.
The exact percentage is up for negotation between companies. But Hulu wouldn't do that deal if there isn't something in it for them.
The exact percentage is up for negotation between companies. But Hulu wouldn't do that deal if there isn't something in it for them.
What about special promotions like Amazon has?
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