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June 2024 Ratings

Amazing performance for 104.1.

Not long after XLO became neck-and-neck with Mix in the Boston ratings, perhaps someone at Audacy got a much needed wake-up call and made some prudent tweaks to 104.1's programming. Mix has been on an absolute tear as of late. Very impressive stuff.
 
Yes, you did. :)

Both stations were in the low 2 share range in the beauty pageant 6+ share data not that long ago. Early 2023 or late 2022, I want to say.
 
Ratings for WZLX are down because of Rich - and possibly Karlson's death before that, but my question is how much that matters in this case. Ratings for sports talk aren't so much an indicator of success as billings are.

I don't even live in Boston and the braying jackasses on the WZLX Facebook comments section saying "We want music in the morning not sports talk! Also stop playing the same 20 songs over and over! Boo, boycott Rich! Bring back Pete and Heather" are just frustrating. I so don't want to have to say they have a point.
 
I wonder how Rich's male 25 to 54 numbers at 100.7 compare to the show that was broomed to make room for him?
 

I still look at the cume numbers only to see what stations are being sampled.

WEEI-FM is getting nothing from the Red Sox
 
Amazing performance for 104.1.

Not long after XLO became neck-and-neck with Mix in the Boston ratings, perhaps someone at Audacy got a much needed wake-up call and made some prudent tweaks to 104.1's programming. Mix has been on an absolute tear as of late. Very impressive stuff.

It's not that Mix made a tweak, it's that Kiss *didn't* make one. The guy who everybody liked retired, and Kiss' plan was to try to hang on with the supporting players, none of whom combined are as compelling and relatable a person as Kennedy is.

I remember thinking how unlucky Audacy was that they couldn't hang on to paying TJ and company long enough until Matty called it a day. Turns out K&K were the ones being primed for that retirement in a big way - and it's paid off for them. There ain't a lot of room in post-1996 radio for long games, but Audacy, who loses a lot of games, won this one.
 
Ratings for WZLX are down because of Rich - and possibly Karlson's death before that, but my question is how much that matters in this case. Ratings for sports talk aren't so much an indicator of success as billings are.

I don't even live in Boston and the braying jackasses on the WZLX Facebook comments section saying "We want music in the morning not sports talk! Also stop playing the same 20 songs over and over! Boo, boycott Rich! Bring back Pete and Heather" are just frustrating. I so don't want to have to say they have a point.

One lesson I learned from 19 years of living in Boston is how people in the 'burbs are the same basic hicks that you find in other parts of the country that don't have two dozen universities in their urban core.

The Karen Read trial has driven the point home for anyone left who missed it.
 
WEEI is on a death spiral. Even with the Red Sox having the best 2 months in the MLB—their numbers other than AM Drive have gone from pathetic to near asterisk territory. This is one of the most stunning declines in a category we havee ever witnessed in local radio history . WEEI was a category killer. It OWNED this format. It’s now an afterthought.
 
WEEI is on a death spiral. Even with the Red Sox having the best 2 months in the MLB—their numbers other than AM Drive have gone from pathetic to near asterisk territory. This is one of the most stunning declines in a category we havee ever witnessed in local radio history . WEEI was a category killer. It OWNED this format. It’s now an afterthought.
The then Entercom wasn't worried about CBS Radio starting the Sports Hub in 2009 but they overlooked CBS moving 98.5 programming to 104.1. 98.5's signal was solid in Providence and they wounded 103.7 when they launched.

It took 2 years for Entercom to finally move 850 AM to 93.7 FM - too late

They came the day CBS Radio announced they were for sale hoping to find a 'sucker' and Entercom jumped in......
 
The then Entercom wasn't worried about CBS Radio starting the Sports Hub in 2009 but they overlooked CBS moving 98.5 programming to 104.1. 98.5's signal was solid in Providence and they wounded 103.7 when they launched.

It took 2 years for Entercom to finally move 850 AM to 93.7 FM - too late

They came the day CBS Radio announced they were for sale hoping to find a 'sucker' and Entercom jumped in......
Good recap on the chronology. Even more basically, the local management in place AND the corporate owners throughout the entire process over-rated the “competitive moat” WEEI thought it had and would maintain. It brushed aside a couple minor challenges from very weak competitors further emboldening their perceived invincibility…really monopoly....in sports talk.
There’s an important lesson here not just for strong radio stations but all businesses. You’ve got to play to win and fight like an underdog every day.
 
The then Entercom wasn't worried about CBS Radio starting the Sports Hub in 2009 but they overlooked CBS moving 98.5 programming to 104.1. 98.5's signal was solid in Providence and they wounded 103.7 when they launched.

It took 2 years for Entercom to finally move 850 AM to 93.7 FM - too late

They came the day CBS Radio announced they were for sale hoping to find a 'sucker' and Entercom jumped in......
It was a dark day for me when CBS decided to sell off its Radio properties, and an even darker day when Entercom (of "Entercom happens" fame), became the buyer. Entercom, hitherto an operator of "medium market" stations, would become the owner of so many legacy and legendary radio properties, most in large markets. What could possibly go wrong?
 
A lot of people thought the same thing when Capital Cities, based in North Carolina, bought ABC back in the 80s.
Capital Cities Broadcasting operated WPRO-AM/FM in Providence, where I grew up, and ran those stations, among others they owned, rather well. And CapCities didn't run ABC Radio into the ground the way Citadel almost did. Just my $0.02-worth.
 
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