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102.7 - I Found This Funny...

A station in New York (upstate) has flipped formats and is now know as "102.7 WOW-FM." Maybe they'll hire Opie and Anthony.

 
The WOW promotion and bumper stickers happened over 20 years ago in NYC, 27 years ago in Boston, and here we are still talking about it.

Is there anything in radio at all these days that generates that kind of recall or buzz?
 
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