July Ratings

[TheBigA]

Here they are:

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...

radioinsight.com

The loss of basketball has had an impact on KEGL's 6+ numbers

Here are the demo breakouts:

RADIO RATINGS ROUNDUP, July 2024, Part I | Research Director, Inc.

-Steve Allan, Programming Research Consultant About XTrends: XTrends is radio’s favorite tool for reviewing ratings. Click here to see why a

researchdirectorinc.com

 

[Mrbiglott]

JACK is still playing what we want!

 

[MarkW]

Most likely a terrible book for KEGL.

Kramer was right. That station as constructed has significant flaws.

 

[Deleted member 76036]

Most likely a terrible book for KEGL.

Kramer was right. That station as constructed has significant flaws.

I think this has already been mentioned in one of the super long KEGL threads on here, but I also believe that the bumps over the last couple of books were likely due to the Mavs in the playoffs. Without that, they’re only slightly up in the 6+ PPMs since the flip happened.

 

[TheBigA]

Most likely a terrible book for KEGL.

It's terrible if you look at it as a 6+ M/F format. But if you look at M 35-45, the view might be different.

Meanwhile, KVIL stays at a 2 share. So that's not KEGL's competition. Instead it might be KJKK +1.1

 

[Deleted member 76036]

Meanwhile, KVIL stays at a 2 share. So that's not KEGL's competition. Instead it might be KJKK +1.1

It seems like we have a ton of stations trying to compete for the same piece of the pie…97.1, 88.1, 91.7, 92.5, 93.3 HD2, 93.3 HD3, 97.1 HD2, 98.7, 100.3 and 103.7 are all similarly formatted. I’m not saying there aren’t differences, but I would definitely group these all together.

 

[davideduardo]

It's terrible if you look at it as a 6+ M/F format. But if you look at M 35-45, the view might be different.

But how many buys are so narrowly specific as "Men 35-44"?

I've seen Men 25-44 or 35-54 and lots of 25-54, but never just a 10 year window.

 

[TheBigA]

But how many buys are so narrowly specific as "Men 35-44"?

I've seen Men 25-44 or 35-54 and lots of 25-54, but never just a 10 year window.

iHeart appears to be splitting the rock audience.

 

[Gregg.]

From the Research Director...

18-34: 1. KLNO 2. KHKS 3. KKDA-FM 4. KSCS 5. KJKK 6. KPLX 7. KVIL tie KBFB

18-49: 1. KLNO 2. KHKS 3. KJKK 4. KKDA-FM 5. KDMX 6. KSCS

25-54: 1. KJKK 2. KPLX 3. KHKS 4. KSCS 5. KLNO 6. KTCK-AM-FM

 

[charles1234]

Classic rock ain’t the same around here according to Lonestar 92.5 if they’re going to play classic rock on here, my advice is to play more of it.

 

[jt99]

Classic rock ain’t the same around here according to Lonestar 92.5 if they’re going to play classic rock on here, my advice is to play more of it.

Or radio listeners in Dallas are instead listening to those songs on KJKK instead, which shares a lot of songs with KZPS and had a great book this month (#1 25-54!).

 

[Kramer]

Most likely a terrible book for KEGL.

Kramer was right. That station as constructed has significant flaws.

I keep saying how to fix it. I keep telling people what's wrong with it. I told you it won't get above a 2.5 at any point and would drop. The bump was curiosity. When those people heard the 11 minute stopsets, the AWFUL music and the awful afternoons show, they were gone. @MarkW you're correct, it has several flaws but ones that unbelievably easy to fix.

I think this has already been mentioned in one of the super long KEGL threads on here, but I also believe that the bumps over the last couple of books were likely due to the Mavs in the playoffs. Without that, they’re only slightly up in the 6+ PPMs since the flip happened.

The bump was from nostalgia curiosity. No one listens to the Mavs on the radio. The ratings at night are awful, they have BEEN awful while the Mavs are on - for years. It's a waste of money and it's a waste of time for the Eagle.

 

[TheBigA]

It's a waste of money and it's a waste of time for the Eagle.

There's no money playing rock music on the radio. Everybody knows it. The audience is too splintered and hates commercials (as you said). The audience knows where they can go to hear the songs they want to hear when they want to hear them for free with no commercial interruption. It's destroying both radio and the music industry, but nobody cares as long as they can hear free music whenever they want. Keep on rockin' in the free world.

 

[MarkW]

There's no money playing rock music on the radio. Everybody knows it. The audience is too splintered and hates commercials (as you said). The audience knows where they can go to hear the songs they want to hear when they want to hear them for free with no commercial interruption. It's destroying both radio and the music industry, but nobody cares as long as they can hear free music whenever they want. Keep on rockin' in the free world.

People said the same thing about Audacy's poorly run alternative stations with Mike Kaplan at the helm. "It's a format problem". "Nothing can be done to achieve better ratings with alternative as the format". Once he was replaced, multiple stations previously under his stewardship saw 75 percent or better AQH share improvement.

Once upon a time, iHM's alternative stations had similar issues when a largely "one size fits all" music strategy was being utilized. Once greater customization in playlist was allowed on a market by market basis, stations in places such as Washington, Charlotte, Pittsburgh and Indianapolis saw much improved AQH share.

Do not underestimate the impact poor programming execution has on listenership.

 

[TheBigA]

People said the same thing about Audacy's poorly run alternative stations with Mike Kaplan at the helm. "It's a format problem". "Nothing can be done to achieve better ratings with alternative as the format". Once he was replaced, multiple stations previously under his stewardship saw 75 percent or better AQH share improvement.

What about Kansas City? Alternative replaced by an AM sports simulcast. Also, KVIL seems to be settling down after its initial improvement.

Do not underestimate the impact poor programming execution has on listenership.

Everyone knows that the best playlist is the one we make ourselves. That option has been available for over 20 years, and it seems to be the one rock fans are choosing. Radio can't compete with a personal playlist.

 

[Deleted member 76036]

I was thinking that my favorite feature of The Eagle (and other iHeart stations) is how the next song will appear on RDS and HD PAD info about 14 seconds before the current song ends. That way, every time they play a 50 year old song, I can turn the station.

I still don’t think The Eagle is where it needs to be musically. I was thinking of slogans that would work a bit better the other day…maybe “DFW’s New Classic Rock and your Grandpa’s Favorites!” I’m 42 and that’s honestly how I feel a lot of times. A lot of the stuff they play, people my dad’s age would enjoy and my dad is close to 70.

And if iHeart paid money for research, I’d be asking for a refund. Just a thought…maybe the type of research major markets are doing isn’t what it used to be? To be fair, I don’t know a lot about research. When I worked in a small market, we just used common sense and added what we felt was right and looked at the charts (current and past) and based what we played on that. Somehow it worked out okay and it’s still working out okay for small market stations that play by those rules. When you have a budget of $0 for market research, you just have to make it work!

 

[jt99]

I was thinking that my favorite feature of The Eagle (and other iHeart stations) is how the next song will appear on RDS and HD PAD info about 14 seconds before the current song ends. That way, every time they play a 50 year old song, I can turn the station.

I still don’t think The Eagle is where it needs to be musically. I was thinking of slogans that would work a bit better the other day…maybe “DFW’s New Classic Rock and your Grandpa’s Favorites!” I’m 42 and that’s honestly how I feel a lot of times. A lot of the stuff they play, people my dad’s age would enjoy and my dad is close to 70.

And if iHeart paid money for research, I’d be asking for a refund. Just a thought…maybe the type of research major markets are doing isn’t what it used to be? To be fair, I don’t know a lot about research. When I worked in a small market, we just used common sense and added what we felt was right and looked at the charts (current and past) and based what we played on that. Somehow it worked out okay and it’s still working out okay for small market stations that play by those rules. When you have a budget of $0 for market research, you just have to make it work!

I somewhat alluded to this earlier, but I think Jack FM may already be filling the "New Classic Rock + Your Dad's Favorites" hole that KEGL seems to be going for, which is probably working against them.

 

[TheBigA]

I think Jack FM may already be filling the "New Classic Rock + Your Dad's Favorites" hole that KEGL seems to be going for, which is probably working against them.

KEGL is newer than Jack. Mostly 90s and early 2000s. Jack is 80s with some 90s.

As I've said before, KELG is a newer and edgier version of Lone Star. They're programmed to compliment each other.

 

[tbolt909]

Everyone knows that the best playlist is the one we make ourselves. That option has been available for over 20 years, and it seems to be the one rock fans are choosing. Radio can't compete with a personal playlist.

It can if effort is put into the content. Radio has neither the competence or desire to focus on quality programming anymore. Bland generic content and burned out music doesn't excite anyone. The ship sailed long ago and obviously the Rock genre itself has seen better days.

Classic Rock is joining Oldies as the format where 90 percent of the artists on the playlist are deceased. Yeah, I know many stations are adding 90's bands to try to move the goalposts. Even many of those artists are in their 60's now...

 

[TheBigA]

It can if effort is put into the content. Radio has neither the competence or desire to focus on quality programming anymore.

"Radio" doesn't program stations. People do. Some are good and some are bad. But you can't generalize. If you don't like what you hear, there are lots of available choices. Nobody forces you to listen. It's totally voluntary. But don't make judgements about people you don't know because of your personal taste.