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TV Industry Trade Outlets Broadcasting & Cable, Multichannel News Are Shutting Down

There was a time when the trades could count on the industry to buy ads that paid the bills. With the industry it covers struggling, who's left to buy ads?

People don't want to pay for news. If it's free, it's for me.

www.newscaststudio.com

Broadcasting & Cable, Multichannel News to cease publication

Venerable broadcast industry news publications Broadcasting & Cable and Multichannel News are both shutting down ... Read More
www.newscaststudio.com www.newscaststudio.com

Trade publications such as B&C and Multichannel News were traditionally mailed to thousands of industry professionals for free. Publishers made money by selling advertising, but trade publications from most industries have been facing challenges selling print ads.
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This was probably inevitable, but is sad nevertheless.

I discovered Broadcasting as a college student 30 years ago. I spent hours in the City College of New York library between and after classes immersing myself in the back issues, catching up on history I had known little of before then. More than anything else, that piqued my interest in wanting to pursue this business.

So, thanks to Sol Taishoff for creating Broadcasting. Thanks to the Taishoff family and subsequent owners for maintaining the legacy.

And thanks to our moderator David Eduardo (Gleason) for his wonderful archives at World Radio History, which was built around his archival collection of Broadcasting/Broadcasting and Cable.
 
Some of these wider interest publications get repub deals on MSN that broadens reach. I think B&C was too limited.

Certainly Billboard has survived by morphing into a paywall company that sells its information beyond regular reporting. Billboard is owned by Penske, that also owns THR, Rolling Stone, and Variety.
 
Rollo-Smokes said:
This was probably inevitable, but is sad nevertheless.

I discovered Broadcasting as a college student 30 years ago. I spent hours in the City College of New York library between and after classes immersing myself in the back issues, catching up on history I had known little of before then. More than anything else, that piqued my interest in wanting to pursue this business.

So, thanks to Sol Taishoff for creating Broadcasting. Thanks to the Taishoff family and subsequent owners for maintaining the legacy.

And thanks to our moderator David Eduardo (Gleason) for his wonderful archives at World Radio History, which was built around his archival collection of Broadcasting/Broadcasting and Cable.
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Yeah, I also discovered Broadcasting Magazine as a college student, albeit a decade before you. And I agree that it was inevitable -- the magazine has been a sad shadow of what it once was for over a decade. Seeing the print edition just reminded me that it had outlived any actual reason for its continued existence.

So, yeah, it's sad -- but it is also a case of putting it out of its misery and just letting it die gracefully.
 
TheBigA said:
Some colleges required its majors subscribe, and they used topics in the magazine as part of their curriculum.
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Yep. Broadcasting & Cable was required reading in a couple of my classes at the ASU Walter Cronkite School back in the 90's.
 
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