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Denver KS 107.5 moves towards rhythmic throwbacks

This is going to disappoint the groupies out there, but a market that's so sports-crazy and intent on Doing Butch Mountainey Things That Cost Money is not likely to be one where "rhythmic" anything does well on a commercial basis.
 
Mark Roberts said:
This is going to disappoint the groupies out there, but a market that's so sports-crazy and intent on Doing Butch Mountainey Things That Cost Money is not likely to be one where "rhythmic" anything does well on a commercial basis.
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Bad take on many accounts... KS was a powerhouse. With loss of Jammin and the Classic Hip Hop version of Flo, they now have the market to themselves and this shift puts them back in the 25-54 demographic wheelhouse. I'd be shocked if six months from now they're not in the mid-high 3's as they're now targeting the demos still using radio.
 
lanceventa said:
Bad take on many accounts...
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(shrug)

I've said that no one with a shred of sanity would come to me for radio programming advice. Make of that what you will. I just observe, I hope with some objectivity and avoidance of dogmatic thinking.
 
Honestly it's kind of shocking to see a metro the size of Denver scale back its Rhythmic offerings so much. One Rhythmic outlet with a mix of currents and throwbacks seems to indicate the continued stagnation of this format on a national basis. What I mean by that is we don't see Rhythmics being launched or staying in the game like we did a while back.
 
radiorobert said:
Honestly it's kind of shocking to see a metro the size of Denver scale back its Rhythmic offerings so much. One Rhythmic outlet with a mix of currents and throwbacks seems to indicate the continued stagnation of this format on a national basis. What I mean by that is we don't see Rhythmics being launched or staying in the game like we did a while back.
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As Lance said, the station is programming to the demos that still use radio.

18-34 has not only moved to streaming, but in certain kinds of music OTA licensed radio stations can't touch the lyric content of many of the songs.
 
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