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1170 The Giant KLOK

All Clock, all the time!

This was the world's first all news station, started in 1948 by Goar Mestre, owner of the big CMQ network, as a new national service.

The aircheck attached to the post reflects the original format, complete with the ticking and the time check every minute. However, the announcing today is less professional, slower and more poorly timed in both writing and delivery.
 
It would be interesting what format KLOK programmed before the Yes/No radio days
In the 1970s, KLOK had a MOR/Adult Contemporary format. Their 50kw day antenna in San Jose covered the Bay Area pretty well, but at 1170 the directional signal wasn't as good as 50kw competitor KNBR/680. Also, another competitor (KIOI) was gaining traction as one of the first Adult Contemporary FM stations. And KIOI added a 1010 AM simulcast around 1974.
 
Why is that, I wonder?
Start with the sociopolitical system in Cuba, where there is no incentive to do a superior job.
It may just be a GenZ thing, or maybe it's a cost thing, but I've noticed that the overall presentation on radio and TV has become less professional in general, particularly over the last 5 years or so.
Cuba does not have "Gen Z" and all that. It has shortages, poor health care, insufficient food and a totalitarian government.
 
This was the world's first all news station, started in 1948 by Goar Mestre, owner of the big CMQ network, as a new national service.

The aircheck attached to the post reflects the original format, complete with the ticking and the time check every minute. However, the announcing today is less professional, slower and more poorly timed in both writing and delivery.
It's gotten even worse in the past 15-20 years as the old school goes away. Missed cues at the Morse code sounder, stumbled syllables, copy not timed right....
 
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