As expected, RO/SST has filed a fourth extension of consummation request with the FCC. The filing states that SBS closing on KROI is still expected on or before November 27, 2024.
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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
I think it seems clear at this point that this deal will indeed reach the finish line. I know there has been a lot of skepticism earlier this year.
I'm as surprised as any that they effectively put KROI on "lay-away", but the end is near and I am excited to see this decent signal get the care and attention that it deserves.
D
Deleted member 108832
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I'm certainly not confident Spanish Broadcasting System is that company.
Just because they are likely to cross the finish line with this purchase doesn't change the perception that it has taken way too long to conclude the deal. Oh sure, they will fire with both barrels at first, making a noticeable splash in Houston. Remember the fire Radio One set on 92.1 with 'Boom"? It went from hero to zero in under 2 years. SBS can promote the hell out of it, have their crew's faces plastered all over channel 45 and 47, with a billboard of the same erected at every intersection with the 610 Loop, and they are STILL not going to beat Univision at their own game with a 40kW C1 that doesn't cover the entire metro. If, by chance, they overtake KLTN for a few periods, Univision is not going to just sit idle. What happens if 102.9 and 106.5 are put in simulcast to squash 92.1 from both ends? SBS doesn't have that deep of pockets, as evidenced by the lengthy closing on KROI.
So, what happens when this all fails? Is there a Plan B? Does 92.1 go back on the market in 5 years?
KROI covers Metro Houston Very well, and TELEVISAUNIVISION wouldn’t simulcast 102:9 and 106.5.
Why? They are very good at what they do. In LA, they have the market leaders in both the Churban and Regional formats. In NYC, they have the two top Spanish language stations. In Miami, the three stations as a package beat all other operators. And so on.
But the station has a a good signal in the Houston HDHA areas which is where nearly all the Spanish dominant listening takes place.
Again, the real issue is coverage of the HDHA areas, and the improved 92.1 signal (which is a lot better than it was when it was in Spanish years ago) does well in the HDHAs.
SBS does very well with a limited signal in San Francisco. It has pretty much no signal in the San Jose area, yet nearly always wings over the dual-signal TU station.
Your comments about the long-term success might not be unfounded, but to be fair, it is a full C1... which is equivalent to 100 kW at 299 meters HAAT. KROI is at 421 meters HAAT which is why the power is reduced to 40 kW. But the newishly upgraded signal is pretty decent in reality.
The seemingly constant enhancement near the gulf really lets the signal get out strong to the north. I’m always getting the HD signal out in Willis
SBS will for sure give Univision the competition that they have not had in 20 years. I think it's pretty clear who will probably be the face and morning show of the station and in my 30+ years in radio i can tell you no one in Houston has the brand that this talent has in the Local Market. Bring in the big bash concerts they do in LA and in the Bay area and we have something. Unvision Houston is not what it was.
And Bryndis is not what he was. He's not on KLTN now because his show disintegrated in the year or two after the pandemic and the audience just disappeared. That is not a station problem... it is a talent issue. And SBS is not known for paying talent well.
You worked with Raul and i worked with Raul. and i don't agree. in the last few years management started getting more involved in the show's decisions making Raul part ways with very important elements of the show. Making him play x more songs per hour.etc etc and these changes created a hostile environment where he was not at his best. You think Raul wants to come back for money? I think Raul is doing pretty well. He wants to come back to show them just what he can still do. I like to gamble David E and i would be willing to bet that in 6-8 Books Raul is back to #1 in Spanish. People that work at Univision (like i have) work with fear and the people at the top i can't say are the brightest radio minds. Would be willing to bet that Alarcon will give him full reign to operate his show as he sees needed. You heard it here!
Let me know if anyone takes the bet.
We don't even know if Raúl Brindis will be at the station, let alone on morning drive. SBS, as mentioned, already has a perfectly good Terry Cortez doing mornings at las Razas and la Ley.
Raúl was told, based on research, to cut back on some of the tired characters and to work more with new media. We know the result. The numbers went down when he kept doing the same thing as he had been doing for three decades.
Oh, and 6 books in Houston is just 180 days. That is one semester in college.
The question I have is how well SBS will do as a stand-alone operation in Houston. David, you have frequently commented about how difficult it is for solo efforts in large markets to succeed without the synergies and efficiencies of a station cluster.
I’m in NW Harris County and the new transmitter facility resulted in a noticeable improvement in reception and audio quality. The signal is also quite decent in Montgomery County, though I doubt that is a priority for SBS.
In a sense, both Africa American and Hispanic targeted audiences are handled differently. Agencies often or always have separate buys for those sectors. In the case of Hispanic radio, Spanish language stations are in a totally isolated niche and are bought separately with distinct, Spanish creative. So buys are often only a couple of stations deep. There is vastly less "cluster" sales as so many markets don't have owners with more than one or two Spanish language stations.
The issue is in the northern counties of the metro as well as the ones in the east. The market is made up of many counties, so it is not just Harris County alone.
I think there might have been more to it than just that. With Univision's push for national morning show of El Bueno, La Mala y El Feo, Brindis was redundant.
Pistolero in Chicago was given the afternoon slot in WOJO partly for the same reason, when Piolín was the big thing.
In a sense, both Africa American and Hispanic targeted audiences are handled differently. Agencies often or always have separate buys for those sectors. In the case of Hispanic radio, Spanish language stations are in a totally isolated niche and are bought separately with distinct, Spanish creative. So buys are often only a couple of stations deep. There is vastly less "cluster" sales as so many markets don't have owners with more than one or two Spanish language stations.
The issue is in the northern counties of the metro as well as the ones in the east. The market is made up of many counties, so it is not just Harris County alone.
Not the same thing; Pistolero had "issues" with his attendance early in the morning.
Not the only issue lol
Of interest: SBS To Launch New Regional Mexican Urban Format.