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KRLD Morning News - New Format

D

dcr

Caught an hour or so of KRLD this morning, and they're kicking off the new month with a new format.

They seem to be doing 20 minutes uninterrupted during rush hour. The pace felt faster with a lot more back and forth between the anchors.

"Top 3 things you need to know" segments - similar to what Mike Rogers does on his new show.

Lots of new music beds. But one odd thing was the traffic and weather music used at one point were instrumental versions of Beyonce's "Crazy in Love" and Carly Rae Jepsen's "Call Me Maybe"

For those that don't like change, they're gonna hate the new format. So we'll see what happens. Curious to see if they do the same in the afternoon.
 
dcr said:
Caught an hour or so of KRLD this morning, and they're kicking off the new month with a new format.

They seem to be doing 20 minutes uninterrupted during rush hour. The pace felt faster with a lot more back and forth between the anchors.

"Top 3 things you need to know" segments - similar to what Mike Rogers does on his new show.

Lots of new music beds. But one odd thing was the traffic and weather music used at one point were instrumental versions of Beyonce's "Crazy in Love" and Carly Rae Jepsen's "Call Me Maybe"

For those that don't like change, they're gonna hate the new format. So we'll see what happens. Curious to see if they do the same in the afternoon.
Click to expand...
Are they trying to appeal to a younger audience or something by playing that stuff?
 
dcr said:
They seem to be doing 20 minutes uninterrupted during rush hour. The pace felt faster with a lot more back and forth between the anchors.
Click to expand...

Audacy has lightened its approach at WINS in NYC. The old guard isn't happy about it. They just lost WCBS, so some may be listening to WINS for the first time in a while. They think the lighter, quicker approach isn't dignified enough for the news. But the way you describe KRLD, it sounds like it's based on the old Group W format: You give us 22 minutes, we give you the world.

The 22 minutes is based on building AQH, to carry listeners through a quarter hour. That way, they will improve their ratings. Picking up the pace is very similar to AC stations adding tempo. The slower the tempo, the older the audience. Apply that to news. The use of contemporary music is something NPR has been doing for 50 years. It's a great way to break things up. They can see how people respond to KERA, and are applying some of that to KRLD. To me, it seems smart and well thought out.
 
To go back to the traffic and weather music, "Semi Charmed Kind of Life" a bit ago under the reports wasn't far enough under in my hearing. The reports were rather hard to parse over the guitars and such. Isn't that defeating the purpose? (I'm just a listener, not in the industry, so if there's a business reason for this, I'm genuinely curious.)
 
Certain TV commercials (no names to protect the guilty) use old songs with the vocals as a background. Very distracting if you actually know words to the song.

IMHO who ever thought of using the opening part of China Grove for the Chevy Commercial got it correct.
 
dancingwiththedistance said:
To go back to the traffic and weather music, "Semi Charmed Kind of Life" a bit ago under the reports wasn't far enough under in my hearing. The reports were rather hard to parse over the guitars and such. Isn't that defeating the purpose? (I'm just a listener, not in the industry, so if there's a business reason for this, I'm genuinely curious.)
Click to expand...
One of the Audacy stations here, 96.5 before it flipped to sports, always had problems matching the levels of the voicetracked jock with the music, and sometimes the voicetracking would play over the first part of the song.
 
I noticed this week also a new up-tempo 20-minutes of nonstop news feature in morning drive on KNX Los Angeles. KRLD, KNX, and WINS are all Audacy stations, so this is likely a corporate effort being implemented across their news intensive stations.
 
I wish KRLD would get rid of those annoying tones that they play during severe weather. It’s distracting when you’re trying to hear important info and they have these tones blaring in the background. It sounds like they simply recorded the attention tones that used to come over the satellite before CBS News at the top of the hour was fed. They can play Juvenile’s “Back That Azz Up” as a news or weather bed for all I care, as long as they get rid of those ridiculous tones!
 
radiofan2023 said:
One of the Audacy stations here, 96.5 before it flipped to sports, always had problems matching the levels of the voicetracked jock with the music, and sometimes the voicetracking would play over the first part of the song.
Click to expand...
If you were talking about Alt 96.5 in KC, it also happens on Alt 103.7 quite often. I believe Audacy uses Wide Orbit now, but when I worked at a station with AudioVault, I remember that the issue would happen if you didn’t set the audio file type to a voice track. I can’t remember exactly how it worked without looking at it, but I’m guessing this might be a similar issue and a programming oversight.
 
chriscervantez said:
If you were talking about Alt 96.5 in KC, it also happens on Alt 103.7 quite often. I believe Audacy uses Wide Orbit now, but when I worked at a station with AudioVault, I remember that the issue would happen if you didn’t set the audio file type to a voice track. I can’t remember exactly how it worked without looking at it, but I’m guessing this might be a similar issue and a programming oversight.
Click to expand...
Yeah that’s the station I was talking about. Funnily enough, I don’t remember it happening when they were running the national DJs from KROQ and other stations on Alt 96.5 a few years ago.
 
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