Of interest, but not much consequence, given that Houston already has 3 big stations in the format.
Although it might be a good place to base the network.
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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
Of interest, but not much consequence, given that Houston already has 3 big stations in the format.
Although it might be a good place to base the network.
Don't discount this being puffery for an HD2 format, though.
Astros2023
Banned
The concept is intriguing, and it will be interesting to observe whether there is a greater inclination toward Spanish Urban styles or Mexican Regional "alterado." Here in Houston KLOL mega 101, KLTN Que buena and Power 105.3fm dabble around it, and we actually criticized that for a while.
I might be overanalyzing, but sounds like SBS focus is more on live concerts and the limited presence of record labels and independent artists. In other words, the station will be programmed by Jesus Salas and Juan Carlos primarily to serve internal objectives, with minimal consideration for the audience/Nielsen/ratings. Raulito failed to learn from the mistakes that "el viejo" made years ago.
Didn’t mrtejano (me 😂) say that probably they would launch a WILD 104 format like the one from the Valley? Link says a Regional Mexican with Urban format. Hmmm
That seems to be the intention. Which is good, considering the competition.
That would sure differentiate 92.1 from the other Hispanic targeted stations in Houston. And if SBS doesn’t try it, the future programmers of 97.5 might give it a go.
In an earnings call several months ago, SBS stated that the new format for KROI was being internally tested on a secure server. That lines up with the info in the InsideRadio article.
Clearing the confusion of what they mean by urban. The HD2 Signal in LA is currently playing the top Tumbado and Belico Songs as an idea that Juan Carlos Hidalgo had and is more of an experiment. They have noticed some traction and have decided to try in most of the markets they have only as a HD option.
won't be the case. 92.1 Will be a very much researched and tested regional Mexican format
So it appears we might get La Privada on 92.1 HD-2?
that would be correct.
We are now less than 45 days from the changes.
November 27 is the latest date for closing the sale according to the current amended APA, so 43 days at the most. Any further delay would require yet another amendment to the APA.
If the closing was further delayed to after January 4, 2025 there would have to be a fifth Extension of Consummation request filed with the FCC.😵💫😖
Logically, that would be the first thing one would assume since that's how the format was launched in Los Angeles. But nowhere in that article did Alarcón say this network would be exclusive to HD subchannels. It's possible they may want to test this format to see how it does on an analog signal and Houston seems like the perfect market to do it.
I've said this several times in the past, but I still think it's weird that it has taken this long for someone to create a Urban Regional Mexican format for radio. I think the format could do well with younger demographics. It's just a matter of finding ways to sell it and not repeat the same mistakes the original Mega101 made with their "Hurban" concept back in 2004-05.
The Internet has been a massive driving force behind this new Urban Regional Mexican trend and it's crazy how terrestrial operators refuse to give it the time of day. It's almost as if radio purists are in denial about the current state of radio. Terrestrial radio is no longer the influential driving force it once was and more stations need to follow Internet trends instead of trying to create them or exist independent of them. Radio doesn't have the luxury of dictating which artists or songs become popular anymore.
Astros2023
Banned
Mega 101 has been experimenting with this specific format, particularly since the departure of Program Director Tony Luna. The station has transitioned to focusing more on the Mexican Music Top 40, featuring artists such as Grupo Frontera, Carin Leon, Grupo Firme, and Peso Pluma, among others. In the past two months, the station is doing much better in the ratings and i beleive it became revitalized with the addition of the Mexican artist mixed with Urban Latino.
That’s an interesting thought, but I suspect a more traditional music intensive RM format is most likely on 92.1. But as mentioned earlier, someone else could pick up the “Urban Regional Mexican” format, such as the future programmers of 97.5.
MrTejano would be happy with a “Wild 97.5” in the market.😁
LATINOMIX has been doing this too.
Maybe Mega should go back to its Latino and proud slogan but keep playing the music they’re playing now? My opinion only.
I would 😂
However, I'm sure iHeart wouldn't be very amused. Don't they have the rights of the "Wild" branding?