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EMF acquiring KSDW in Temecula

K.M. Richards

K.M. Richards

Program Director, The Eighties Channel™
KSDW was nearly a full rebroadcaster of KWVE-AM-FM Los Angeles. Mostly it airs the Christian talk and teaching programs heard on KWVE-FM 107.9 and AM 1150. James Dobson, Rick Warren, Greg Laurie, Tony Evans... oh wait. He says he committed a serious sin years ago and has stepped away from his ministry.

The Temecula area is growing at a fast pace. Lots of room for housing but not as expensive as other parts of So. Cal. Except it's at least 90 minutes from LA and San Diego... and that's with no traffic. I suppose EMF wants a K-Love station there, even though there are only a few FM stations in that region.
 
I think Calvary Chapel just kind of gave up because they have had so many issues with the transmitter site and it was kind of a marginal signal anyway.

After selling off these stations along with the stuff in and on the road to Las Vegas a couple of years ago they back to just being in the LA market with KWVE-FM and the new acquired 1110 AM.
 
Interesting. Even with the marginal transmitter site (no power, difficult access) they got $200K for the station, along with a 250-watt translator on 96.9. It looks like it's still running under an STA right now. It will be interesting to see what EMF does with these on a permanent basis.

Dave B.
 
Gregg. said:
.

The Temecula area is growing at a fast pace. Lots of room for housing but not as expensive as other parts of So. Cal. Except it's at least 90 minutes from LA and San Diego... and that's with no traffic. I suppose EMF wants a K-Love station there, even though there are only a few FM stations in that region.
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But that traffic is horrible. We bought our Havanese dog near there and at 4PM it took over an hour just to get to the 60 in Riverside.

The area has deficient radio coverage due to mostly being valleys. Where LA and SD signals are obstructed.
 
Signal Geek said:
I disagree. The antenna is on Palomar Mountain (approx. 6,200 feet above sea level). Even with low wattage, it can be heard pretty well all over metro San Diego. Plus, it puts a good signal into fast-growing southern Riverside County.
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That is one of those “weak signal everywhere” situations. Too much height, not enough power.
 
DavidEduardo said:
But that traffic is horrible. We bought our Havanese dog near there and at 4PM it took over an hour just to get to the 60 in Riverside.

The area has deficient radio coverage due to mostly being valleys. Where LA and SD signals are obstructed.
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Why is Temecula-Murrieta not a separate Nielsen ratings market? Its big enough in population, and too far from Riverside-San Bernardino and San Diego for the 4 commercial FM local stations to show up there.

Do you see this changing any time soon?
 
KilowattKat said:
Why is Temecula-Murrieta not a separate Nielsen ratings market? Its big enough in population, and too far from Riverside-San Bernardino and San Diego for the 4 commercial FM local stations to show up there.

Do you see this changing any time soon?
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The local stations would have to petition Nielsen and commit to buying the service.
 
DavidEduardo said:
The local stations would have to petition Nielsen and commit to buying the service.
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Conversely (and for educational purposes) when stations in a market all decide they no longer want to subscribe, Nielsen will decommission the market. One market that I remember this happening in was Eureka CA, which used to be both a television DMA and a Radio Metro ... after all of the stations said "goodbye" it now shows on the Nielsen map as italics with no colored background. (That means it is only a television market, without an embedded radio one.) Yuma AZ-El Centro CA is similarly designated.

What a lot of people do not realize when discussing ratings is that while every county (or parish, in Louisiana) is in a DMA, a huge percentage of them are outside radio metros and the stations in them are therefore considered "unrated".
 
K.M. Richards said:
Conversely (and for educational purposes) when stations in a market all decide they no longer want to subscribe, Nielsen will decommission the market. One market that I remember this happening in was Eureka CA, which used to be both a television DMA and a Radio Metro ... after all of the stations said "goodbye" it now shows on the Nielsen map as italics with no colored background. (That means it is only a television market, without an embedded radio one.) Yuma AZ-El Centro CA is similarly designated.

What a lot of people do not realize when discussing ratings is that while every county (or parish, in Louisiana) is in a DMA, a huge percentage of them are outside radio metros and the stations in them are therefore considered "unrated".
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Those 4 stations, 2 are owned by iHeart (KMYT, KTMQ) 1 by Audacy (KFXG) and 1 by All Pro (KATY). So maybe local advertising is not a priority, and mostly national ads?
 
They are technically part of the Riverside-San Bernardino market. I think Victorville and Barstow also count as part of that market, even though they are nowhere near the populated part of the market. I think the Temecula stations have a better chance of getting in to those parts.

Also, here in the San Diego metro, even though 96.9 is the translator, the main KSDW station does a better job of coming in with a fair signal and the RDS often shows on my car radio. In fact, KSDW is the ONLY Temecula area station that can be regularly heard down here. 103.3 is partly listenable in North County but not south of Rancho Bernardo and 94.5 is even less of a factor, although I can pick it up and 103.3 at the Walmart parking lot off of Los Coches in El Cajon, probably because that area is up high and offers a unobstructive space for the line-of-sight signal.
 
KilowattKat said:
Those 4 stations, 2 are owned by iHeart (KMYT, KTMQ) 1 by Audacy (KFXG) and 1 by All Pro (KATY). So maybe local advertising is not a priority, and mostly national ads?
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National does not buy small unrated markets stations usually. In fact, a lot of national buys don't even go beyond the top 50 or top 100 markets.
 
powers said:
They are technically part of the Riverside-San Bernardino market.
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No, that market ends north of this area,
powers said:
I think Victorville and Barstow also count as part of that market, even though they are nowhere near the populated part of the market. I think the Temecula stations have a better chance of getting in to those parts.
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Victorville and Barstow are in the Victor Valley market, separate from the Inland Empire.
 
powers said:
They are technically part of the Riverside-San Bernardino market.
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DavidEduardo said:
No, that market ends north of this area,
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powers said:
I think Victorville and Barstow also count as part of that market, even though they are nowhere near the populated part of the market. I think the Temecula stations have a better chance of getting in to those parts.
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DavidEduardo said:
Victorville and Barstow are in the Victor Valley market, separate from the Inland Empire.
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Perhaps the OP would like to actually look at the Nielsen market map to improve his knowledge about the borders. It's conveniently available at David's World Radio History website:
 
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KilowattKat said:
To be fair, that map is not detailed enough to determine if Temecula and Murrieta are in the.. yellow or white area??? And where is Barstow?
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To be really fair, Nielsen does not design that map for navigation and therefore does not have a reason for putting that level of detail.

I guess no one besides myself thinks about comparing that map against one with the details to see where those communities are (like, say ... Google Maps?). Knowing from the Nielsen map where the market boundaries are and looking at a map of Riverside County, it is obvious that Temecula is outside of the Riverside-San Bernardino market, since it is so close to the border with San Diego County (if it were any closer, it would be in that county!). Murrieta, being the next-closest community to the northwest, is also obviously outside the market.

Similarly, if you look up Barstow in Google Maps, it is obviously too far east in San Bernardino County to be in the rated (colored area) market.

Any area with no background color is, as I said in post #13, outside rated markets.
 
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