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October PPM Rankings

K.M. Richards

K.M. Richards

Program Director, The Eighties Channel™
I have been asked not to create ranking lists from Research Director's analysis of the PPM ratings in the key demos. I will therefore simply post a link to the page to said analysis, in the top five Nielsen markets:

RADIO RATINGS ROUNDUP, October 2024, Part I | Research Director, Inc.

Ahhh, OCTOBER. The foliage, the taint of pumpkin spice on, well, everything, and the MAJOR LEAGUE BASEBALL post-season. The time when the biggest que
researchdirectorinc.com researchdirectorinc.com
 
30james said:
I bet Kpwr isn't even in the top 10 in all demos
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Give Pio Ferro time to adjust the stations. He's an expert at dealing with stations that program hip hop and rhythmic but principally targeting Hispanics... and that was Power's "secret ingredient" in its best Emmis years.

And remember, clusters sell combinations of stations; the odd-man-out here is their rock station which does not fit with the urban, reggaetón and classic hip hop formats of the other three.
 
DavidEduardo said:
And remember, clusters sell combinations of stations; the odd-man-out here is their rock station which does not fit with the urban, reggaetón and classic hip hop formats of the other three.
Click to expand...

How come every time I say that, someone yells at me that I'm not being fair to Meruelo?
 
K.M. Richards said:
I have been asked not to create ranking lists from Research Director's analysis of the PPM ratings in the key demos. I will therefore simply post a link to the page to said analysis, in the top five Nielsen markets:

RADIO RATINGS ROUNDUP, October 2024, Part I | Research Director, Inc.

Ahhh, OCTOBER. The foliage, the taint of pumpkin spice on, well, everything, and the MAJOR LEAGUE BASEBALL post-season. The time when the biggest que
researchdirectorinc.com researchdirectorinc.com
Click to expand...
KM, I am not in the business, but I have a question: does Research Director do all the PPM markets or just the top 10?
 
DavidEduardo said:
And remember, clusters sell combinations of stations; the odd-man-out here is their rock station which does not fit with the urban, reggaetón and classic hip hop formats of the other three.
Click to expand...

I recall that he bought KLOS because he personally loved the rock heritage he was buying. He's a Cuban who likes rock music. So how does he broaden the reach of the station to his sales cluster without alienating the heritage base? I don't know. Or does he sell the IP to Audacy? They could benefit by adding classic rock to their cluster.
 
sjs1959 said:
KM, I am not in the business, but I have a question: does Research Director do all the PPM markets or just the top 10?
Click to expand...

As I recall, they issue four reports in the first release week for each ratings period, with five markets in each, so they go as deep as Charlotte/Gastonia/Rock Hill (#20). In fact, I am sure of that because San Diego is market #19 and I always see a Research Director post that includes them.
 
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DavidEduardo said:
Give Pio Ferro time to adjust the stations. He's an expert at dealing with stations that program hip hop and rhythmic but principally targeting Hispanics... and that was Power's "secret ingredient" in its best Emmis years.

And remember, clusters sell combinations of stations; the odd-man-out here is their rock station which does not fit with the urban, reggaetón and classic hip hop formats of the other three.
Click to expand...
David do you think the cluster will keep the Klos format as is or blow it up or sell it?
 
hotpatrick2004 said:
David do you think the cluster will keep the Klos format as is or blow it up or sell it?
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I know I'm not mi amigo David (Eduardo) Gleason, but:

As I have said repeatedly (at least three times in the past two months, in fact) ...

... there is another option, if Alex would look beyond his personal tastes for a few minutes.

The other three stations in his portfolio do complement each other to some degree, but also cannibalize each other's audience to a degree. And none of them are even close to KLOS in audience size.

He should take a hard look at 93.5, 93.9, and 105.9 to determine which of the three is the "weakest link" (with apologies to Jane Lynch) and flip it to a format compatible with 95.5 in order to have two demographically separate station pairs to sell in combos.

But what do I know ... I've only been in this business for 51 years, most of those as a programmer.
 
K.M. Richards said:
He should take a hard look at 93.5, 93.9, and 105.9 to determine which of the three is the "weakest link" (with apologies to Jane Lynch) and flip it to a format compatible with 95.5 in order to have two demographically separate station pairs to sell in combos.
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My presumption is the weakest link would be 93.9. My thinking: 93.5 has the weakest signal but has a format that complements 105.9 nicely. 93.9 had been an underperformer but seems to be rising as of late. Nonetheless, I presume revenue-wise KPWR still > KLLI due to long established buying patterns. Also, KDAY, KLOS, and KPWR have far more heritage to leverage for regrowth efforts (as I expect Pio Ferro will soon prove such to be true).
 
hotpatrick2004 said:
David do you think the cluster will keep the Klos format as is or blow it up or sell it?
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I would not dare guess on this. We have a wealthy owner who likes the format, per reports. And I suspect that his management team favors Hispanic targeted stations. So we have a balancing act between common sense and personal preferences.

I suspect they will try to research the rock format further to make it match the current 25-54 composition of LA. Who knows what songs will be the "winners" then.
 
30james said:
Hi k.m.
I have a question does 1260 subscribe to the monthly ppm's?. I didn't see it when I looked
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If a group owner subscribes, then all its stations are subscribed in nearly all cases. There is no "flat rate" for a Nielsen contract as all are negotiated.

And remember, if a station in a group is subscribed, the group gets the full data from Nielsen, including non-subscribed stations that "make the book". So if Saul has his FM subscribed, he gets the AM numbers. But if the AM does not "make the book" he sees nothing.

A country gold AM music station with a limited signal in LA. a market that is now only about 20% non-Hispanic white, would cause me no surprise if it got a 0.0 share.
 
only1moore said:
Give both stations time to recoup. As David pointed out Pio has a track record so we’ll expect to see adjustments made to Power 106.
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I’m not so sure. Like alternative hip hop audiences might be too fragmented now. It’s not just Drake, Chris Brown, etc anymore. It’s thousands of artists people are listening to on Apple Music or Spotify. I feel like Top 40, hip hop might be the next format headed for life support
 
KilowattKat said:
How about the bilingual AC format that is doing very well in Miami. Maybe Meruelo could try that on one of the frequencies.
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That format works in cities where the majority of Hispanic immigrants were middle and upper income class in their nation of origin. Those folks, in large numbers, listened to stations in Colombia, Ecuador, Venezuela, Puerto Rico that played English language music.

The bulk of Hispanics in LA are of largely rural or small city origins and are predominantly of what are called C-, D and E socioeconomic levels in Mexico. They have limited education; a study by the Mexican Consulate in LA some years ago showed 6th grade average for men and somewhat less for women. They did not grow up listening to major market stations in Mexico that played all or a lot of English language songs.

The format would not work anywhere that does not have a large percentage of educated and upper income first generation Hispanic immigrants. That means Miami, Orlando and, maybe, Tampa. and the Palm Beaches.
 
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DavidEduardo said:
If a group owner subscribes, then all its stations are subscribed in nearly all cases. There is no "flat rate" for a Nielsen contract as all are negotiated.

And remember, if a station in a group is subscribed, the group gets the full data from Nielsen, including non-subscribed stations that "make the book". So if Saul has his FM subscribed, he gets the AM numbers. But if the AM does not "make the book" he sees nothing.

A country gold AM music station with a limited signal in LA. a market that is now only about 20% non-Hispanic white, would cause me no surprise if it got a 0.0 share.
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Hey David why on earth would Saul go all Santa music on 1260 when he just launched the classic country format not long ago? I remember in 2000 1260 had a really cool all Santa music format it was the great American songbook Christmas style. It was super cool. To bad he didn't do that😢
 
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