• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

When will KOST go all Christmas?

Oh please, I'm carving my Halloween pumpkin today. I am not ready to start thinking about Christmas...or even Thanksgiving!
Are you a 30-55 year old woman with a family?
 
You said those people didn't matter.
That is a core demo.

The broad sales demo for general market radio is Persons 25-54, with ethnic buys usually preferring 18-49 as does television.

But there are not that many "Persons 25-54" buys. Almost everything is a subset somewhere in that group, like "Men 35-54" or "Women 25-44" or "Hispanics Spanish Dominant 18-49".
 
Are you a 30-55 year old woman with a family?
That's not MY demo Lol. Aged out with significant other for 'family'. So I do get your point of not being the target listener for early bird X-mas music. I'm not bah humbug, just traditional in the sense that all things X-mas should not start until the day after Thanksgiving.

However, if Trump gets elected, then I might jump on the early bird bandwagon for 'soothing and comfort' before the start of 4 years of craziness

I better stop, to avoid a blowup of political posts.
 
Are you a 30-55 year old woman with a family?
David raises a very strong question. When the sound was still the sound they stunted an hour of Christmas music during the AM drive Half the audience liked it half didn't. This was around this time when they were still on the air.
 
That's awfully late for them I wonder why so late. I was expecting this past Friday. I remember driving to a job this past weekend a year ago and they had just flipped. This is a full week later then last year.

Wonder why considering my hometown of Louisville KY has 2 Santa radios 102.3 and 106.9 and both have flipped already. I would say cause Louisville is a smaller market but Chicago 93.9 flipped a little ways back also.
 
That's awfully late for them I wonder why so late. I was expecting this past Friday. I remember driving to a job this past weekend a year ago and they had just flipped. This is a full week later then last year.

Wonder why considering my hometown of Louisville KY has 2 Santa radios 102.3 and 106.9 and both have flipped already.
Don't forget Santa landed in LA already at 105.1 HD2. But no sign of Santa here in San Diego, perennial all christmas KyXy hasn't flipped yet. There's room for a second Santa down here, but no one else wants to ho-ho-ho.
 
That's disappointing. It was always good to have two stations playing all Xmas music. Saul can do what he wants but after 8 Xmas of flipping I bet some people will be disappointed. Enough to matter....Nope...But I always put them on my preset in advance of the switch now off they go. By bye go country
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom