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Cumulus Cuts at Hot 106

Ironically, Hot 106 had a nice little 1.7-2.4 bump in the latest 6+ numbers. Yes, it's the 6+ numbers and yes, it's only one book, but I'm sure somebody was second-guessing a format flip at 1502 Wampanoag Trail over the last day or two.

 
Ironically, Hot 106 had a nice little 1.7-2.4 bump in the latest 6+ numbers. Yes, it's the 6+ numbers and yes, it's only one book, but I'm sure somebody was second-guessing a format flip at 1502 Wampanoag Trail over the last day or two.


A 2.4 share of hip hop would be a really tough sell. The decision to flip formats was almost certainly made well in advance, but that bump was far too little too late.
 
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