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CapRadio Resurgence

michael hagerty

michael hagerty

I got busy last week and forgot that the September PPMs came out on Wednesday (10/2).

These are overall 6+ numbers, but what's striking to me is the cume for KXJZ (CapRadio)---152,400. That's 7,900 more weekly listeners than KFBK (144,500). Clearly, there's some TSL work to be done (KFBK is #1 with an 8.1 share and KXJZ is 9th with a 3.6) but what an improvement from late last year, when CapRadio had a 1.6 and cume was in the high 70,000 range.

radioinsight.com

Sacramento

Nielsen Audio PPM Monthly Ratings Sacramento (Market #30) Population: 2,121,900 Black: 172,800 - Hispanic: 468,500 Average Quarter Hour Share for
radioinsight.com radioinsight.com











All that had to happen was for me to retire and boom----up go the ratings. :cool:

Seriously, congratulations to the people at CapRadio who've done some very good and very hard work under very trying circumstances the last year and a half.
 
PPMs came out yesterday: CapRadio's KXJZ (90.9) is now 6th in total audience (6+) with a 4.0. Weekly cume has grown since last month, to 160,400.



radioinsight.com

Sacramento

Nielsen Audio PPM Monthly Ratings Sacramento (Market #30) Population: 2,121,900 Black: 172,800 - Hispanic: 468,500 Average Quarter Hour Share for
radioinsight.com radioinsight.com


KFBK has squeezed an 8.9 out of only 1,900 more weekly listeners, so CapRadio has some TSL work to do.
 
michael hagerty said:
PPMs came out yesterday: CapRadio's KXJZ (90.9) is now 6th in total audience (6+) with a 4.0. Weekly cume has grown since last month, to 160,400.



radioinsight.com

Sacramento

Nielsen Audio PPM Monthly Ratings Sacramento (Market #30) Population: 2,121,900 Black: 172,800 - Hispanic: 468,500 Average Quarter Hour Share for
radioinsight.com radioinsight.com


KFBK has squeezed an 8.9 out of only 1,900 more weekly listeners, so CapRadio has some TSL work to do.
Click to expand...
I expect Fybush will be around shortly to discuss the philosophy of NPR programming -- and why I'm wrong... :eek: :eek:

The higher cume/lower TSL isn't a bug, it's a feature. NPR has gotten away from those long-form stories they built their reputation on. Now, except in the rarest of cases, their pieces run under 5 minutes, often half that length. Which allows folks to have shorter driveway moments, and shut off the car after whatever story's on when they get to their destination, if they even make it to the end before turning the radio off. With the higher, shorter story count, plus all the interstitial breaks, it's easier than ever for a listener to an NPR affiliate to flit in and out of their programming. Hence, higher cumes but lower TSL. It's a programming philosophy that obviously works, PPM-wise, if a station as a robust enough signal to support it.
 
Weiserguy said:
NPR has gotten away from those long-form stories they built their reputation on. Now, except in the rarest of cases, their pieces run under 5 minutes, often half that length.
Click to expand...

NPR announced this a few weeks ago:

current.org

NPR updates newsmag strategy to address audience declines

The changes include shorter segments, a broader range of topics and more "joy."
current.org current.org

www.niemanlab.org

NPR updates newsmag strategy to address audience declines

www.niemanlab.org

The long form material is available on the website, which isn't subject to Nielsen ratings.
 
TheBigA said:
NPR announced this a few weeks ago:

current.org

NPR updates newsmag strategy to address audience declines

The changes include shorter segments, a broader range of topics and more "joy."
current.org current.org

www.niemanlab.org

NPR updates newsmag strategy to address audience declines

www.niemanlab.org

The long form material is available on the website, which isn't subject to Nielsen ratings.
Click to expand...
Those newsmagazines are All Things Considered and Morning Edition.. For longform material, there's still Insight and other shows in addition to what's on the CapRadio website.
 
radiofan2023 said:
Those newsmagazines are All Things Considered and Morning Edition.. For longform material, there's still Insight and other shows in addition to what's on the CapRadio website.
Click to expand...

Correct, Insight is locally produced, so it's not subject to NPR policies. Neither is Here & Now or Fresh Air.
 
TheBigA said:
Correct, Insight is locally produced, so it's not subject to NPR policies. Neither is Here & Now or Fresh Air.
Click to expand...
I think NPR would be very surprised to find out its policies don't apply to H&N or FA, which are co-productions of NPR with, respectively, WBUR and WHYY.
 
fybush said:
I think NPR would be very surprised to find out its policies don't apply to H&N or FA, which are co-productions of NPR with, respectively, WBUR and WHYY.
Click to expand...

Did you read the article in my link? I was referring to the policies identified in the memo that covers ATC and ME.

Maybe I should have been more specific: Not subject to NPR News editorial policies.

“Among the changes it’s making on its flagship programs Morning Edition and All Things Considered are including more stories in the 2- to 3-minute range, featuring a broader range of topics and shifting to a livelier and more conversational presentation style … ‘While both Morning Edition and ATC have been the drivers of the public radio audience for more than 40+ years, their style and format have not changed as much as listener behavior has evolved.'”
Click to expand...
 
TheBigA said:
Did you read the article in my link? I was referring to the policies identified in the memo that covers ATC and ME.

Maybe I should have been more specific: Not subject to NPR News editorial policies.
Click to expand...
I'm pretty certain NPR News' editorial policies apply to H&N and FA.

Or are we just talking about formatics, which is something else entirely? Because they're not drive-time shows and don't have as many opportunities for local content to be inserted, H&N and FA (and 1A) obviously run off different clocks and can still incorporate much longer segments, especially FA.
 
Weiserguy said:
NPR has gotten away from those long-form stories they built their reputation on. Now, except in the rarest of cases, their pieces run under 5 minutes, often half that length. Which allows folks to have shorter driveway moments, and shut off the car after whatever story's on when they get to their destination, if they even make it to the end before turning the radio off. With the higher, shorter story count, plus all the interstitial breaks, it's easier than ever for a listener to an NPR affiliate to flit in and out of their programming.
Click to expand...
Agreed, mostly. I used to listen to NPR for 20 minutes at a time, but I rarely even make it to 10 minutes now. I've found the long human-interest stories are still too long. When they do in-depth news and analysis on consequential stories, I'll listen. But 3 minutes about the beet farmer in Scranton is plenty for me. I don't need that 4th or 5th minute. 😴
 
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