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KUBE-FM in the beginning

KUBE has now been gone from the Pacific Northwest for a couple years. And while it was a big station for many years, it also existed in more than one incarnation -- notably, it was a mainstream (even adult-leaning) Top 40 powerhouse for much of the 80s, and then it was a rhythmic CHR powerhouse starting in the 90s (except for a brief foray into a spectacularly unsuccessful rhythmic/modern rock hybrid).

But what I have is some audio from the beginning, back in 1981. Not quite the very beginning, but close. The actual beginning was March 17, 1981, when First Media bought religious KBLE-FM and flipped it to an automated Top 40 format while they built new studios for their station. That automated format ran for around four months before they had the new studio ready and flipped to their live format with DJs. At this point, they hadn't gotten the KUBE call letters yet, and were still KBLE-FM, so they just identified themselves on air as "The New 93", but this really is the beginning of KUBE-FM.

I didn't catch the flip from religion to automated Top 40 on March 17, but I did have a tape rolling when they were ready to kick off their live format.

The kickoff consisted of an almost seven minute montage of Seattle radio through the years -- In it, you will hear a mix of musical snips from the start of the rock & roll era through to the 1980, intersperse with clips from classic Seattle stations such as KJR(AM), KING(AM), KZOK, KVI-FM, KOMO(AM), KVI-AM, KIRO(AM), KISW, KZAM, before fading away as "Listen to the Music" from the Doobie Brothers played. At that point, then GM Michael O'Shea came on to announce the new format, and the music guarantee of at least 51 minutes of music each hour outside drive time, with a $10,000 prize for anyone who catches them not meeting that guarantee.

So here are attached files with the montage and with the Michael O'Shea's announcement through the announcement of the $10,000 prize. So for those who are interested, you can listen to either or both of those segments as attachments here. Note that for the montage, I had to chop it down substantially to make it small enough to attach -- I left the radio station clips, but cut out a lot of the music clips to get it to fit.

I hope this brings back memories to a few folks...and for others who may have listened to KUBE-FM later on, perhaps it is interesting to hear how it began.
 

Attachments

  • New 93 sign on 7-08-1981 Music Guarantee compressed.mp3
    760.7 KB
  • New 93 sign on 7-08-1981 montage edit.mp3
    826.4 KB
I help build the new KUBE transmitter site at Cougar Mt, when I got out of Highschool. Milford Smith (Smitty) was director of Engineering for Greater Media at the time. He told me the only piece of studio equipment they got from the old KBLE FM was a Collins/Autogram IC-10. They carried it up the stairs (KBLE was located on the 1st floor of the office complex they were in) to the conference area in the back by what latter became sales and set the console on a table. They used 3 or 4 of the MCI Reel-Reel decks that latter would be moved into the new studios to play the music reels. I don't think it was actually automated but live assist. They also had a few ITC 99 cats players for ID's and such. They ran out of this room till the new studio's were ready.

Unfortunately for the GM of what was then KBLE AM, his office was directly below the new KUBE control room. If the monitors in the KUBE main air studio got turned up too loud he could hear it in his office. This created some fun memo's to the staff not to turn the speakers up too loud. Bob Case loved to turn them all the way up while he was talking on the mike so that when he shut the mic off and the speaker un-muted you would get a blast of sound out of those JBL monitors and of course the KBLE GM would complain. At one point we put pads in line with the monitor amp to help alleviate the issue.

Oh the fun early days of the "New 93". One day when we came back from Cougar (building the new transmitter site) we see the control room door off it's hinges laying against the wall next to an open "On Air Studio" with wood splinters on the floor and an ax next to the door. Turns out the door got stuck with Tom Hutler inside and they had to use the ax to get the door open.

Another fun fact. KUBE had a Blue Optimod 8100. It was Blue because it was bought through BE which had blue as their company color scheme. So Orban made those units with a Blue face plate for BE. While CRL was the main processor with a Harris stereo generator. The CRL also had a Pop/Click filter in front to remove any record noise that may have been recorded during the dubbing process to cart. It had to be by-passed when they stated to play hip-hop. The backup was the Optimod with two Durough 310 in front. Then they replaced the Duroughs with Texar Audio prisms and used the Audio Prism/Optimod for a while as the main processing.

Yup brought back some memories.....
 
At that point, then GM Michael O'Shea came on to announce the new format, and the music guarantee of at least 51 minutes of music each hour outside drive time, with a $10,000 prize for anyone who catches them not meeting that guarantee.

A couple of former KUBE employees used printouts of the music scheduling system's database and tried to syndicate the format in 1984, complete with the music guarantee. They very briefly had KKBZ in the Oxnard-Ventura CA market as a client and because they needed someone to both anchor the weekend schedule and program the AM automation on Saturdays and Sundays, I was lured back* with an offer far above what a utility jock should have been paid in the market at the time.

That "51 minute music guarantee" was an incredible psychological burden on the airstaff; we had to doublecheck the log every hour to be sure traffic hadn't scheduled too many commercial minutes, literally all live mike work had to be over an intro or fade, and then we had to make up a "in the last hour you heard (x) minutes and (x) seconds of music" ahead of the legal ID.

Oh, and we also had to constantly change the tape in a cassette deck to record every hour in its entirety as proof of the music amount in case anyone tried to submit a claim about the guarantee.

It fell apart quickly. I started there on Labor Day, was PD/OM/AM drive by mid-December, had lost all but one of the original jocks by the end of the year and let the guarantee expire on its own at midnight December 31, the date codified in the printed contest rules. We never gave away the $10,000 and I always figured our GM never had intended to.

By that time, we were "Z-97-FM" and moving closer to what would today be called Hot AC. I was gone by the end of February after I got caught in the middle of an argument between said GM and our corporate HQ about the format direction (GM wanted to go back to CHR, owner of the corporation wanted something even softer than what we were doing).

Whole thing went bankrupt within six months of my departure, by which time I was at another AC in the market.

I will never forget that disaster. My station jacket had a logo on the back which had a clone of KUBE's "New 93 FM" logo. I still have it somewhere around here.

(*-This was the same station I had programmed in 1978-1981 as a current-based AC, two owners previous.)
 
I remember that music scheduling system it ran on a Mac and was the first computerized music scheduling system I saw. No idea who created it. Eventually it got converted to run on DOS and ran on a PC. Latter of course KUBE moved to Selector.

A while back I think, on this message board was a link to the Video of the launch of KUBE with Charlie, Tom Hutler Bob case and the crew in the control room.
 
One of those two last YouTube videos obviously has the date wrong.
 
I knew those videos were out there some where, Thanks for Posting.

While most people can figure out who is who in the videos. The engineer that built the first KUBE studios makes a few appearances. Milford Smith (Smitty) was working for First Media and flew to Seattle to over see the Studio build out. You hear some one ask "Smitty" a question 17 seconds into the last video (Hey Smitty.) Then 8 minutes into the video you see Smitty in a yellow shirt. Check out the last video with run time of 32:59
 
One of those two last YouTube videos obviously has the date wrong.
Yeah, they're both for the launch that I airchecked in July of 1981. March 17 would have been when the station flipped to Top 40, but without DJs and with what a local publication described as a "semi-human voice" announcing that "we're building a new radio station". I also remember something about "sawdust on the floor". Unfortunately, I didn't find any tapes during the four month period between that date and the full launch in July.
 
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