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Christmas music starts earlier than usual this year

It is rare for so many stations to flip this early in November. Can you imagine three stations in Louisville are already all Christmas?

Most of the iHeart AC stations flip together (except WLTW NYC, which always switches the Friday before Thanksgiving). But this year, WLIT, the iHeart station in Chicago, decided to flip on November 1 before any of its sister stations.

An AC station that rarely goes all-Christmas is 100.7 WHUD, in New York City's northern suburbs and Hudson Valley. Most times, it would limit playing all-Christmas music to the weekends after Thanksgiving and maybe a few days before Christmas. So it was a surprise that WHUD flipped on October 31.
 
I believe the December rating period for PPM markets runs starts November 6, which is this coming Thursday. I'd look for Friday to be a big launch day.
 
I wish the stations which went all-Christmas would adjust their processing to better suit the music. It includes a lot of older and more ballad-y material than they normally play, which leads to really bad audible clipping distortion, especially on songs with a solo vocal on top of a bass line, like Kenny Loggins' "Celebrate Me Home".
 
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