đź”´ In what years did my old favorite station, Top 40 KFRC, change to Amazing AM (AC), Big Band, and the ill-timed Game Zone?KFRC went Standards in August of 1986. WLS went Adult Contemporary in late 1987.
It seemed like it, but probably not really. What happened at KFRC was that ratings erosion happened almost immediately after their last peak book---#1 with an 8.5 in April/May 1978. By the July/August 1980 book, KFRC was in fifth place with a 4.0---losing more than half its share.
KFRC hired Gerry Cagle as PD and he took the station very up and very rhythmic:
It worked in that KFRC got back up to a 5.4 in the summer and fall '81 books (by that time anything higher than #3 was unreachable because KGO and KCBS were doing so well).
The numbers began a gradual decline from there and in March of '84, after dropping to a 3.0 in fall '83 and a 3.1 in winter '83, Cagle was replaced by Mike Phillips.
Phillips broomed the heavy rhythmic approach and played straightforward mainstream AC as well as more and deeper (by age) Gold.
By comparison, that sounded like AC. Especially against a supposed actual AC (KYUU) that sounded very much like a CHR:
![]()
KYUU San Francisco / Bobby Ocean / 07-13-1984
Listen to KYUU San Francisco / Bobby Ocean / 07-13-1984 by Retro Radio Joewww.mixcloud.com
Were they ever Urban?