• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Miami/Fort Lauderdale WGMA/WADY "The Lady on 1320"

Heard one somewhere but that was a long time ago. It wasn't anything all that exciting. It was gone in only a few months.

I had agreed to do 7p-Mid until I learned what they were going to do. Without a job I decided I didn't want to be a part of it.

That was 45 years ago. Not sure why anyone would care now.
 
I'm sure if I dug into the R&R and Broadcasting archives on WorldRadioHistory.com, I could find all the publicity and help wanted ads for the station launch.. I heard the station once when I was in the Miami area. "The Lady at 1320. South Florida's Radio Station For Singles Only". Interesting concept I guess, but very limited signal.
 
I'm sure if I dug into the R&R and Broadcasting archives on WorldRadioHistory.com, I could find all the publicity and help wanted ads for the station launch.. I heard the station once when I was in the Miami area. "The Lady at 1320. South Florida's Radio Station For Singles Only". Interesting concept I guess, but very limited signal.
For the time it was not well received!
 
I worked for Sunshine Wireless when they bought WADY. While cleaning out old WADY stuff we found some interesting things: A couple of boxes of women's bikini underwear with the station logo across the back, several boxes of condoms with the station logo on the packages and a billing invoice where the sales manager had traded out his girl friend's breast augmentation. There was a door back in the transmitter area that was completely covered with bumper stickers from well over a hundred radio stations from around the country.

The station's premise was that everyone was single and if they weren't, they wanted to be. Not too many advertisers wanted to be associated with the station. The Al Hamm format seemed to work pretty well but every time you saw a funeral procession you knew it was another WLQY listener headed for their final repose.
 
I worked for Sunshine Wireless when they bought WADY. While cleaning out old WADY stuff we found some interesting things: A couple of boxes of women's bikini underwear with the station logo across the back, several boxes of condoms with the station logo on the packages and a billing invoice where the sales manager had traded out his girl friend's breast augmentation. There was a door back in the transmitter area that was completely covered with bumper stickers from well over a hundred radio stations from around the country.

The station's premise was that everyone was single and if they weren't, they wanted to be. Not too many advertisers wanted to be associated with the station. The Al Hamm format seemed to work pretty well but every time you saw a funeral procession you knew it was another WLQY listener headed for their final repose.
And the "Singles Only" format ran the station in the ground... It went dark Community Service Broadcasting Inc (CSBI) made a colossally stupid move. I told the GM Jim Glassman (he was also the owner's son) it would never work...way too sleazy.
 
-100's old GM....
Actually, Cunningham was hired as a "consultant" for $15K/mn for three months...and that was in 1979 dollars...after being fired from Y-100. Glassman was seriously clueless. Behind his back he was called "the Pike" (as in wall-eyed) because he had strabismus, a condition sometimes referred to as wandering eye. Interestingly enough he had a twin brother with the same affliction. The family owned gas stations in the mid-west and we always speculated those stations were more profitable than the one in south Florida. (Radio people can be pretty cruel.)
 
This sounds as smart as the "Mr. Delicious" ad campaign that led to the downfall of the Rax restaurant chain.

A bit off topic, but I heard a podcast with the former CEO of Rax, and although the Mr. Delicious campaign came about not long before the company went bust, it wasn't what killed it. Rax went bankrupt due to the debt they took on after acquiring a Hardee's franchise and converting them to Rax locations.

Still, I don't think even Mr. D would have been a listener to the Lady. Or her ugly sibling Mantalk 640.
 


Back
Top Bottom