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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
And in that case, since nearly all the potential listeners in Orlando are migrants from the Island, that made a great deal of sense. Mix show from New York, rest of it from Puerto Rico.
That was discussed on this forum last year when the logo first appeared, and the prevailing opinion was that it was fake.
You can replace the “KROI” part of the URL with another call and it still comes up with the same SBS website error message. The link was also was determined to be fake by posters here.
The “Ritmo” branding would suggest a Reggaeton format, rather than the Regional Mexican that seems more likely for 92.1. But who knows.
Three days until (the supposed) sale closing.
I think the more appropriate word is "transplant" for US citizens to another US jurisdiction.
In sociology, a massive move of a huge percentage of an area's population to one specific area or region is technically called a "migration". That is not to be confused with "immigration" which is more of a legal term. For example, the move of hundreds of thousands from Oklahoma, Kansas and Nebraska to California during the great drought was also a "migration" (read "The Grapes of Wrath" for a graphic tale of that migration).
In this case, about 20% of the population of Puerto Rico left the island, with most moving to Central Florida. Three of my daughters as well as about a dozen relatives and perhaps 60 to 100 friends and acquaintances all moved off the Island.
"Ritmo" is an "older" term... more appropriate for a Monterrey cumbia based regional format. It's not a term that fits in the world of Bad Bunny and friends.
Apparently it's good enough for Shakal and Gente D'Zona, though.
The station will be paid off this week.
SBS as of now only posts about open positions for the Houston market
La Ley would have been the best choice, but as mentioned Florida already has one on the same dial, and many handles are taken.
97.5 Well people involved have been hinting they will have a Regional Mexican station soon but honestly it would be a bad move; I don't see how Houston could handle 6 stations playing the same format. What I can say is that 2025 will have some movement. Expect a translator to move to the Galleria area and another to relocate to downtown.
I would start a little wager on what the station will be Named and what translator will have to give up first.
The station will broadcast out of the old Urban One studios at greenway plaza .
The station will broadcast out of the old Urban One studios at greenway plaza .
Astros2023
Banned
To be frank, the Houston market is home to only 3 Mexican Regional radio stations: La Raza, Qué Buena, and El Norte. "La Ley" from SBS will become the fourth Mexican Regional station, paving the way for a fifth to enter the Houston market. Mexican Regional music formats can be specifically adapted to particular regions, and over the past decade, Mexican immigrants from Sinaloa and Tierra Caliente have significantly changed and influenced the Houston market. I believe that the Translators playing in the Mexican Regional format will cease to exist.
What about the powerful “Power 105.3”?
And, again, "Mexican Regional" is not a term used in México. It is a term created by non-Mexican and non-Hispanic record retailers decades ago so they could set up sections of their stores for different kinds of Latin Music.
It is called, usually, "grupera" in Mexico but even that term is not all inclusive.
Banda is one form, as are norteña and ranchera. There is cumbia norteña and the plain old cumbia brought from Colombia. There are corridos and all kinds of subsets.
In radio, there are stations that play all 50's to 80's oldies, like KFWB in LA. There are ones that play mostly more recent gold, and they can be banda-focused or mostly norteña and they may or may not include rancheras. And then there are all current and recurrent stations.
So you could have four or five "regional" stations in a market, and each would be significantly different.
See my prior post: there can be four or five "regional Mexican" stations in a market, each with a separated format and significantly different music mixes and styles.
I believe he’s asking about the Translator itself, and not the station.
Even among the "mainstream" Regional Mexican stations in LA, the SBS ones are more gold and less talk-based.
I have to disagree with you David every single person that I deal with on a daily from Univision to Estrella refers to what we play as Regional Mexican the Award shows at Univision or Telemundo also refer to it with the term Regional Mexican I understand in Mexico it might be referred to as grupero But not in the Usa and I'm not denying how much knowledge you have in the arena but the correct everyday term is regional Mexican and we can ask anyone you would like that is currently programming this format or genre and they will agree. Recently artists like Carin Leon wanted to change the term because this music is no longer regional but more worldwide, but the term continues. @Astros you can like it or not and I can like it or not, but Houston does have translators that cover enough people to be considered in the count of stations that play the same format.
Astros2023
Banned
Transalators in the Houston market are not real players. Power 105.3 FM has minimal or no impact on Univision's KAMA 104.9 or Audacy's KLOL. Similarly, 'La Grande 104.5' barely or has NO Aaffects on competitors like Estrella, El Norte, La Raza, or Univision's Que Buena." If your intention is to include them for the sake of conversation, I understand and respect that, however, they have no impact on revenue, ratings/Nielsen or agency buys. Do not assume that doing tickets giveaways for Banda MS or Grupo Firme significantly impacts the revenue of a full-market signal in the Houston area. If KROI transitions to a Mexican Regional format, it will become the fourth major competitor in the market, and should KFNC make the same transition, it will secure the position as the fifth significant player.
KFNC? Significant?
