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TJ 98.7
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So is WOR. They're both talk stations. There are advertisers for 55+ talk stations. That's why they're so many of them.
Retirees in the 65-75 range would have no problem with '80s classic hits. They were only 15 to 25 years old 40 years ago.
You just can't bill them as much per spot as you can the advertisers who are targeting more budget-conscious, more set-in-their-ways, more gullible listeners.
Care to check your calculator batteries, counselor? 65-40=25, and 75-40=35.
Oops. Same point valid, though, to a large extent. I was still listening to CHR and AC at 35. Late '80s -- grunge, rap -- triggered the Boomer exodus from current pop and rock formats.
I agree. My parents are nearing 80 and are fine with ‘80s classic hits. They say the music reminds them of when I was a kid.
Radio is a local medium, with stations bought market by market. Not every market has the same array of stations delivering 55 and older, so media planners and buyers have to look at each market separately and in depth
Advertisers seeking older demos use national media. That is usually cable channels and streaming services that take advertising, along with online advertising that is targeted at seniors and publications like the AARP magazine. Those are easy, one-order national buys.
Again, there are not broad delivery radio stations in each market delivering 55 and over. And buying each market takes a lot of work, one at a time. And many national advertisers do not want to buy talk formats due to polarized content. Not much left.
But cable channels, streams and senior-target websites and magazines are efficient and easy to buy.
But today, the national retailers don't buy local radio much if at all. You can't get local buys from Target and Walmart because they don't buy local radio. Nothing you can do will change that.
And how much is it billing?
WABC is owned by a billionaire who wants to have a personal radio voice. He does not report to shareholders... he reports to his ego and personal beliefs.
Nobody knows for sure, but most suspect that he either just breaks even or loses or makes just a little on the station. He obviously does not care one way or the other.
@vchimpanzee
One of the jocks at WVLG when I was last there was none other than Big Ed Newlands, formerly of WLNG and other Long Island stations. The format was a period piece at the time -- a gold-based A/C ...... sort of a milder version of WCBS-FM back when they played 'future gold' hits.
Two things I was trying to emphasize: One was that even earlier on, when WVLG was playing Standards, there were only two other stations within a good radio's range, IN FLORIDA at the time, playing them. One was WLBE, which played them sparingly, with what-all the local talk and swap shop daytime stuff, and with their night signal hopelessly directional.
The other was WRZN, to the north and east, and just as far away from the growing Villages. WRZN's rendition of the Standards was downright ancient music, along with an air staff that sounded older than the music. They too, had to go 'fttt' directional at night. In fact, they used to close shop altogether at 10 PM!
Two: WVLG is a commercial station. I've seen them show up in the Gainesville-Ocala book with ~ a 0.3. But not in the Orlando one. Those are the region's two books.
The main county where the ponderosa-esque Villages sits (Lake) is not a rated area. WVLG's 900 watts is directed at just the Villages. They have two FM translators; one on the AM stick and one 7 miles south. Being commercial, they have to sell commercials. The thing is, the station is using the same modern drawing board approach as NYC and other majors -- while serving an area that looks at under-55's as though they were porch thieves* and is already heavily populated by people the same age as those whom CT Listener described.
No commercial NYC music station is going anywhere near the 60's Oldies.
* I got proofed one night in a field there, 3 AM, with binoculars, looking at as many Southern Hemisphere stars as I could for souvenirs. Les gendarmes didn't think I looked 55+.
One of the jocks at WVLG when I was last there was none other than Big Ed Newlands, formerly of WLNG and other Long Island stations. The format was a period piece at the time -- a gold-based A/C ...... sort of a milder version of WCBS-FM back when they played 'future gold' hits.
Two things I was trying to emphasize: One was that even earlier on, when WVLG was playing Standards, there were only two other stations within a good radio's range, IN FLORIDA at the time, playing them. One was WLBE, which played them sparingly, with what-all the local talk and swap shop daytime stuff, and with their night signal hopelessly directional.
The other was WRZN, to the north and east, and just as far away from the growing Villages. WRZN's rendition of the Standards was downright ancient music, along with an air staff that sounded older than the music. They too, had to go 'fttt' directional at night. In fact, they used to close shop altogether at 10 PM!
Two: WVLG is a commercial station. I've seen them show up in the Gainesville-Ocala book with ~ a 0.3. But not in the Orlando one. Those are the region's two books.
The main county where the ponderosa-esque Villages sits (Lake) is not a rated area. WVLG's 900 watts is directed at just the Villages. They have two FM translators; one on the AM stick and one 7 miles south. Being commercial, they have to sell commercials. The thing is, the station is using the same modern drawing board approach as NYC and other majors -- while serving an area that looks at under-55's as though they were porch thieves* and is already heavily populated by people the same age as those whom CT Listener described.
No commercial NYC music station is going anywhere near the 60's Oldies.
* I got proofed one night in a field there, 3 AM, with binoculars, looking at as many Southern Hemisphere stars as I could for souvenirs. Les gendarmes didn't think I looked 55+.
I totally botched this one. What I was trying to say was that you can't bill the advertisers who are targeting 55+ for more money than the ones going for younger listeners -- who are LESS budget-conscious, LESS set-in-their-ways, and very gullible and suckers for a sales pitch for anything "new" regardless of merit.
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