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EMF Relocation

EMF, at least at first was actually designed to be listened to by a secular audience. It's still generally listenable to anybody. I'm Christian, but I'm not overly Religious and I listen all the time. It's not there to make you mad, I think that's one of the best things about it. I've listened to them since 2000 or 2001. It's always been approachable to anybody. Even as a person who had preferred secular radio, I felt Contemporary Christian formats had some good music and were a good place to go when you needed a more positive mindset. K-LOVE grew that to a national level. There's a lot of Christian radio that has political views and does have programming designed to outrage. These networks are not that. So anybody can listen and not get mad or upset about anything, except maybe the music not being as good as it used to, or the playlist being too repetitive, or if you simply don't like the music. The airstaff present it like an AC or Hot AC format.
 
I try not to get involved in these types of discussions but I wanted to say that saying K-Love and Air1 are listenable. positive, and not offensive for non-Christians is not true. That used to be mostly true but no longer. In the 1970's, 1980's, 1990's, and maybe the 2000's much of Christian music was generic, singing about loving each other and God. I used to like it. But now many song lyrics and spots between the songs are very offensive to me and probably to other non-Christians. That is because many songs and spots now incorporate a lot of false Christian doctrines about a blood sacrifice for sins and having to believe that or go to hell. That is a basic Christian doctrine so it is understandable why they push it but it is not true and so it is offensive to the truth. The Bible itself is not 100 percent true like Christians preach. I wanted to avoid talking about any Christian beliefs but it was necessary to say what I find offensive. I remember in the 1980's pastors or churches complained that Christian music did not have enough doctrine compared to hymns and was too generic. I wish it was still that way. Of course, there are still a few songs like that but many more now talk of a false belief in a God who died for the sins of the world and sends everyone who does not believe that to hell. Christians are also very stubborn in their beliefs which can easily turn non-Christians off. So Christian radio can be offensive by its very nature.
 
I've listened to K-Love. I don't like the music - not because it's Christian, but because a lot of it is the kind of sappy, soaring pianos-and-strings, strained vocal AC music that soundtracks reality TV montages. I can't stand it in the secular world, either. I don't want to listen to Lewis Capaldi, why would I want to listen to someone who sounds like him singing about God?
 
brian marchand, could you please enlighten me on a song or two promoting blood sacrifices that you heard on Air1 or K-Love? The truth is I'm more of a music than lyric guy. I have never heard of this 'blood letting'. In the Old Testament sheep were sacrificed by priests to 'pay' for the sins of the people but went away a bit over 2,000 years back. On your opinions, I disagree with some of your comments but do so with respect for your opinion.

Miss Tuned, I'm with you on the music. For many years, my opinion was, it sounded like Contemporary Christian had just one producer who rotated through their bag of ideas every 20 or 30 artists.

JeremyAndrews makes some well needed factual comments about EMF's formats. Might I add they are music intensive, no preaching formats hosted by air talent that generally has been in secular radio. The presentation is not unlike any secular format you would hear on the radio except for the commercials. Both Air1 and K-Love are funded by their listeners...no underwriting or commercials, no government dollars, just mostly families giving $30 a month because they choose to do so.
 
b-turner said:
I'm baffled by the same. People hate EMF for simply being Christian.
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Hardly. Long-timers will recall Clear Channel (now iHeart) getting an equal amount of hate when they were the ones gobbling up stations all across the U.S. and corporatizing what were previously independent, local stations. I even remember people calling them the slur "Q***r Channel" because of this.
 
Miss Tuned said:
I've listened to K-Love. I don't like the music - not because it's Christian, but because a lot of it is the kind of sappy, soaring pianos-and-strings, strained vocal AC music that soundtracks reality TV montages. I can't stand it in the secular world, either. I don't want to listen to Lewis Capaldi, why would I want to listen to someone who sounds like him singing about God?
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There's a reason for that. The labels push music for radio that is designed for a distinct adult female audience. Same as any other radio format. This is generally the reason the music sounds the way it does. They don't want to play anything that would upset this demographic, so they keep it friendly for them. It's all tested, researched the same as every other format. I'm not the hugest fan of how it sounds these days (I like the older songs) but it's good for my health to listen to radio that generally encourages it's audience and isn't full of gossip or politics or whatever is going on otherwise. I really liked Air1's music in the 2000s, but then again I was the demo at the time.

Air1 and a lot of Christian CHR and Rock stations were designed for that reason back in the 90s, so a male and younger audience that didn't like it could listen to Christian radio but the music that they played pretty much stopped being released by the labels and pushed to radio. A lot of the artists on the Pop stream they just launched are indie artists.
 
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Yes kevtronics, same syndrome as the big corporates deal with. Some people hate them because they exist. The sad thing is most of the complainers will mostly live paycheck to paycheck because instead of creating and doing that leads to building wealth, they just complain about everybody with more than they have. In most respects the same exists for 'religious' stations, especially when they buy a station.
 
b-turner said:
brian marchand, could you please enlighten me on a song or two promoting blood sacrifices that you heard on Air1 or K-Love? The truth is I'm more of a music than lyric guy. I have never heard of this 'blood letting'.
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Hoping to offer an answer but not perpetuate a tangent Brian may have unwittingly started. Reflecting on his comment, these lyrics came to mind.

"And the Lord wasn't joking when He kicked 'em out of Eden
It wasn't for no reason that He shed His blood
His return is very close and so you better be believing that our God is an awesome God."

I sensed that contextually Brian was referencing not an Old Testament sacrifice, but instead the shed blood in Christ’s sacrifice on the cross. What he admits is basic doctrine but considers off-putting and a false belief.

As for the lyric quoted? It dates back almost 40 years. It’s from the song “Awesome God” written by the late Rich Mullins in what many consider to be one of the classics of contemporary Christian music.
 
Ma Gee said:
"And the Lord wasn't joking when He kicked 'em out of Eden
It wasn't for no reason that He shed His blood
His return is very close and so you better be believing that our God is an awesome God."
It’s from the song “Awesome God” written by the late Rich Mullins in what many consider to be one of the classics of contemporary Christian music.
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Thanks, I haven't thought of that song in years and now it's going to be stuck in my head all afternoon
 
Thank you Ma Gee.

I got the impression his comment "That is because many songs and spots now incorporate a lot of false Christian doctrines about a blood sacrifice for sins and having to believe that or go to hell" was about some blood letting practice.
 
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