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WXLO/Worcester: Laura St. James out due to Cumulus cuts

Absolutely horrible what's happened to talented people at Cumulus over the last month. To the Cumulus board and Mary Berner...You have shown you are clearly unqualified to run a radio company. Sell stations to owners who would give a damn and do radio the right way.
 
WXLO is technically lic. to Fitchburg and has some co-channel boosters (all 104.5)
WXLO-1 Boston-10 w on Hancock tower
WXLO-2 Lexingon 450 w
WXLO-3 Walthan 700 w
so the signal can do a lot
 
Air talent is a luxury for radio, which is in an advertising death spiral and is trying to remain relevant to an entire generation that considers disc jockeys an annoying anachronism. Why not program for older people who love plenty of blabber between songs? See "advertising death spiral." Advertisers, if they ever come back to radio, don't want to reach old folks.
 
Seltzer said:
Absolutely horrible what's happened to talented people at Cumulus over the last month. To the Cumulus board and Mary Berner...You have shown you are clearly unqualified to run a radio company. Sell stations to owners who would give a damn and do radio the right way.
Click to expand...

That has been happening at Cumulus (and most other broadcasting companies) for years. I hate to hear good people are losing their jobs. The problem is they're just the latest in a long bunch. I'd love to see every talented broadcaster have a good job, but broadcasting companies aren't primarily in the employment industry.

MassMusicMan said:
Maybe Stephen* King wouldn't lose so much money if he just shut off the AM and the niche Triple A.
Click to expand...

From what I understand Stephen was mostly operating those stations as a public service. He might be able to get a little money out of selling them, but, from what I understand, he's not interested in selling. He wanted to run them his way, and he seems to want to be done with them on his terms, too.
 
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