It seems like several cable stations are still investing in licensed series that might be expensive for them. For example, both Comedy Central and Adult Swim have gotten non-exclusive rights to Family Guy and Nick at Nite got The Big Bang Theory. Are companies still shelling out a lot of money to acquire shows for their cable nets?
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Investing in cable networks
- Thread starter tall_guy1
- Start date
Still, some of the bigger name shows probably cost quite a bit. A lot of studios are licensing their content again...for example Big Bang used to just exclusively be on TBS and Family Guy FXX, now they are being licensed for use elsewhere, too. But if I remember those shows cost a lot, so surprised networks are still paying for them. I remember HBO Max (now Max) paying half a billion for Big Bang in 2019.
"A lot" is relative. I don't think it was announced how much TBS is paying for those rights, so "a lot" could be any number. It's surely less than the eyewatering numbers Friends or Seinfeld got 20 years ago.
You do know the prices go down as a show ages?
Still seems like cable viewership is fairly low for them to be shelling out any sum of cash to bulk them up.
Based on ... what?
TBS is in the top tier of cable networks. If TBS can't "shell out any sum of cash", how are networks like CMT or Lifetime, which have much smaller audiences, still able to exist?
They get paid a fee from the cable companies and they sell advertising. So there's some income. And, like radio, they've cut their staff to the bone.
No, Nick at Nite bought Big Bang too...that's who I'm talking about. TBS has it until 2028. Comedy Central also bought Family Guy and Adult Swim did too. All of those aren't top 10 cable channels.
Maybe the fact that three different sets of cable executives agreeing to buy the same show is a sign that your perception of the death of cable TV is exaggerated.
How much of the op is really about production wanting their content via Pluto, tubi and Samsung TV based their data of their target demos.
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Thus could be a factor here but it's not about traditional cable directly but a focus on streaming TV apps like Xumo, Tubi, PlutoTV and Samsung TV Plus. Ad inventory is also a factor here.
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If there are production companies really “investing in cable” the reality is the deal is being tied to FAST Free and Streaming Television apps. Case and point how Fox Television stations are putting efforts in streaming such as Live Now and Local Fox Owned stations over on Tubi.
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