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AUDIO: "TJ 98.7" Flips To "La Exitosa 98.7"
- Thread starter DToTheJ
- Start date
Did it just flip in August
From ESPN NY to TJ yes. But TJ 98.7 was temporary.
Tried and Tested...I am listening to La Exitosa 98.7 and it's in my 2nd hour straight...I have no words on this but I believe it could be a competitor in New York Metro area....Just give it time and patience because it has potential.
I’m surprised there aren’t more Spanglish stations around. I know there is one that debuted not long ago in San Antonio.
Every time this has been tried, except in the Tejano format, it has failed... boing back to Super Q in Miami in 1979.
I don't doubt that, but as they say, "maybe this time is different." The second generations are much larger now than in the past, and the push to "Americanize" is not as strong as it was for older generations. Ethnic differences are celebrated now, rather than discouraged.
Very little of the second generation Hispanic audience listens to Spanish language radio.
In any case, this format depends on middle and upper income refugees from socialist nations or countries with severe social and economic problems. Those are people who listened to stations that played English language music all or in part "back home" and who brought that taste with them.
Upper income Hispanics of that sort go to Orlando, Miami and some other areas of Florida. A few go to the Atlanta area, too.
Essentially none go to New York.
So a lot of them are listening to Lite FM. If you give people another choice to hear mostly the same English-language AC music, would the language of the liners between songs really make that much difference? 98.7 doesn't have any DJs, and probably never will, and from what I've heard so far, the commercials are 100% in English. So whatever audience 98.7 does attract is mostly going to be English-dominant, regardless of their ethnic background and whether or not they can also speak/understand any Spanish. By this point, a lot of Hispanic people in the U.S. only learned enough Español to talk to their abuela, and otherwise never use it.
Super Q is one I actually heard in person. Every other song was a top 40 hit followed by a Spanish language song. Didn't quite get it when there was Y100, 96 something or other, etc.
60 days into the "temp" format, still no news about a potential sale. I guess it's safe to say people aren't lining up and taking numbers to buy the station at $50 million. Maybe waiting on FCC action to increase ownership caps?
It's not like the success of the station matters because the expectation is that it will be sold. So it makes sense to try a "hot" format just to drum up publicity, even if it's only viable in a very specific kind of market like South Florida.
Running a station in NYC is not "cheap". Sooner or later the "experiment" will cost more thanks to declining station values, tower rent, insurance, maintenance, property taxes, etc than the rediculus price they are asking. Even if the station caps are changed, what current NYC operator (except religionous operators ) could swing 50 million to buy a station with practically no sales?
As a first generation Spanish dominant immigrant, I am very guilty of laughing at these Americanized types. 🤣🙄 Not learning a second (or third) language only hurts you.
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