Why have iHeart English-language radio stations in Boston that run English-language local and nationally-syndicated talk radio programs recently started running Spanish language ads that end with the stereotypical deep-voiced-with-reverb Spanish-language announcer at the end?
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Latest iHeart oddity
- Thread starter Cap-n Spackle
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Because advertisers are paying for the ads....
Thank you Mr. Obvious.
In any major market a spinificant percent of the commercials are controlled by ad agencies. Apparently someone at the agency thinks they can reach the "Spanish " listeners by buying advertising on talk radio. David understands Hispanic programming and most likely will have a better explanation.
There seems to be a few different versions of these ads, all horribly autotuned, but all ending with the same reverb-soaked announcement.
Why don't you contact the station if you want a better answer?
Multiple stations.
Is this on-air or on the app? Targeted audio could be the reason if its the latter.
I've heard one Spanish language ad on air on KMXV, which is an English music station in Kansas City. It isn't an Iheart station.
If any practice of station language mixing develops into a clear pattern, one may assume that the dominant 'format language's' audience will be very off-put by this and move on. If the station is down to a 50/50 language mix in audience- well now you're in the area of the Sunday polka shows and the like. Another possibility is this was a corporate efficiency computer automation goof or it could be internet-ISP-streaming which overlaps different neighborhoods. Example; I live in a mostly English speaking area (neighborhood) but Spectrum Internet/Charter has it's cable headend in a Spanish dominant neighborhood and some TV (streaming) ads come in Spanish now and again over what is normally an English speaking program service.
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I have heard a Spanish ad on KDMX in Dallas many years ago–iHeartRadio doesn't even own any Spanish radio stations here.
Could be the wrong spot scheduled, likely a national one, and no one’s noticed.
The iHeart sports podcasts from 97.3 The Game in Milwaukee used to only have ads at the beginning & end. Lately they have sprinkled ads throughout the 3 hour Steve Czaban morning show podcast. Yesterday when I was listening on the way home I heard a Spanish language ad for a tax service mixed in with the English ads. I have also heard Spanish and English ads mixed when streaming Audacy stations on my Alexa at home.
Due to local WLIB being off the air, I was listening to 1190 WTSD ("iHeart Sports DC") last night, and the "commercials" seemed to consist entirely of what were probably AI-generated "Top Ten" lists of songs by various artists, such as the "Top 10 Bruce Springsteen songs" that seemed to be randomly chosen and had nothing to do with what were actually his biggest hits, to promote the iHeartRadio app. There were several of these spots in a row.
Sounds like local break filler.
Those might be automatically inserted ads. If they interrupt a sentence on a podcast when someone takes a breath, that means they're automatically inserted. The program just looks for silence spots and dumps ads in, it's really annoying.
Wrong
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