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WDRE Calls To Return

FCC approved today allowing JVC to get the WDRE calls from WDRE 100.5 Susquehanna PA/Binghamton NY. The WDRE calls will move to WBZO 1570. The former WDRE in the Binghamton market will become WVYP.

 
I wonder why JVC wants the WDRE call to return to the area.
Perhaps they are considering relaunching an alt-rock format on Long Island?
 
Only a guess: the point of reclaiming well known calls in a market would be to launch something related to that brand.

Call sign change is effective 1/19, so perhaps something launches next week with the call change.
 
JVC could again seek FCC approval, and move the call to one of their FM stations, if it so desires.

They could, but I would doubt it. They're going to use the WDRE call letters, but only say the FM translators call numbers. They might even go on an HD subchannel on one of their other FM's but not promote it.

They'll try an 80's based new wave / classic alternative format similar to First Wave on Sirius to try and appeal to the listeners in central Suffolk County that can pick up the station who maybe listened to that kind of music on the old 92.7 WLIR/WDRE once upon a time.

This is all speculation of course.
BTW is the station on the air now?

I love how translators nowadays can have a coverage area that's nowhere near the city of license.
 
@ Frank F

Here's the list of extension speakers for WRTI Philadelphia. The map might have been updated but I saw a very similar one over 25 years ago from when the parent station on 90.1 was all-jazz 24 hours. When the mood strikes I get the jazz at night off the 99.1 translator in Pottsville.


Interesting inasmuch as seven are on commercial frequencies plus there are at least three full-signalled ones pretty far outside Philly proper.
Non-comm WVIA Scranton has had a similar bunch of bubbles, several on commercial frequencies, for even longer than WRTI's network.

Re your mention of listening areas: A commercial outlet, 'Frank-FM', once had a translator built in Reading whose signal was completely within the huge parent 107.5 signal. On 107.9! An FCC no-no.
 
They could, but I would doubt it. They're going to use the WDRE call letters, but only say the FM translators call numbers. They might even go on an HD subchannel on one of their other FM's but not promote it.
Doubt what? Name one brand on a translator anywhere that brands with the translator's calls?

I love how translators nowadays can have a coverage area that's nowhere near the city of license.
This is nothing new. COLs do not matter for translators.

Also JVC may have more call changes coming. Their 92.1 in Fort Walton Beach FL has been ID'ing with the WBON calls since it relaunched as "92.1 The Bone" in early December. But the WBON call letters are still officially on "La Fiesta 98.5" in Westhampton. That station also happens to be where the WDRE call letters lived from 1997 to 2004.
 
Sadly, no-one is ever going to know that WDRE exists on 1570. Only the translator it feeds.

If I had an AM with a translator, that would probably be what I'd do. No reason to promote the AM at all in most cases. If AM listening in any markets is more than 10% of total listening, it's not many. I can think of one Top-50 market that has less than 3% of listening going to AM. Its strongest AM signal signed off about three years ago, and nobody seemed to have noticed.
 
Also JVC may have more call changes coming. Their 92.1 in Fort Walton Beach FL has been ID'ing with the WBON calls since it relaunched as "92.1 The Bone" in early December. But the WBON call letters are still officially on "La Fiesta 98.5" in Westhampton. That station also happens to be where the WDRE call letters lived from 1997 to 2004.
They read your post and finally requested today to move the WBON calls to 92.1 Fort Walton Beach. 98.5 Long Island gets the WBZO calls previously at 103.1 and last at 1570 before it became WDRE this week.
 
FCC approved today allowing JVC to get the WDRE calls from WDRE 100.5 Susquehanna PA/Binghamton NY. The WDRE calls will move to WBZO 1570. The former WDRE in the Binghamton market will become WVYP.


Per the LMS document contained in the link above, this change was in the works since last November. Hard to believe John C paid $3,500 to get the WDRE calls back to Long Island. JVC is known to be rather "thrifty" so perhaps there is a plan rather than just nostalgia.
 
I know the ground conductivity is terrible, but I'm still amazed at how Long Island ended up with stations on 1570 and 1580 kHz right next to each other, about 30 miles apart.
 
At the time, Kevin, 1580 and 1570 were co-owned. I worked for them for a few years around 1970, DJ-News-MD. Adams-Getchall were the owners.
I don't know if they were originally co-owned back when the 'second' station signed on, though -- or which one came on first. I'd be just guessing that 'WPAC' 1580, the big 10,000 watt omni, was the first to be established. They had two sticks, by which to pull the station's signal in to protect CBJ in Quebec during critical hours. 'WHRF' 1570 Riverhead broadcast from an old clam shack or potato storage shed* next to the Flanders Drive-In theatre. They also had two towers, and was a strict directional 1000 watt daytimer pulled in away from Montreal's big CKLM on 1570 and aimed somewhat southeast. The WHRF signal fell off rapidly as you drove due west out or Riverhead proper.
But 'WPAC' 1580 had a terrible signal. Their standalone building and towers were inland, in Medford, in pine barrens. The only real overlap of their signals was the south shore stretch of the William Floyd Pkway, where a decent analog car radio tuned to 1575 kHz would get an echo effect during when both stations carried their American Entertainment newscasts.
When I worked for Adams-Getchall, their two FMs were also co-owned, of course. They were 106.1 in Patchogue and 103.9 in Riverhead.

Contemporary with them was the Island Broadcasting System's short-spaced omnis1370 WALK in Patchogue and WRIV 1390 in Riverhead! The I.B.S only had the one FM, though -- WALK-FM on 97.5.
Both radio companies treated their FM's like dummy loads for some 6-7 years after the FM began to emerge. Both WPAC-FM and WALK-FM used to sign off around midnight -- and both in mono. Plus, 'WHRF'-FM reportedly was cranking out 160 watts ERP instead of the 3000 or so it was entitled to use.
But you are correct ..... 21 miles between 1580's and 1570's transmitter sites ..... terrible ground conditions ...... yet, no real overlap.

* WHRF's bunker once was the birthplace of a litter of kittens underneath the transmitter rack. One morning on the air, the DJ was flipping through the copybook doing a live read, and audibly had the snot scared out of him, on AM and FM, when a furry paw behind the book reached over and slapped the pages. I won't reveal his name; let's just say the guy who shreiked 'Eaaggggh!!!!!' was the station PD, Don Cannon (later to star in Philly radio for decades).
 
If I had an AM with a translator, that would probably be what I'd do. No reason to promote the AM at all in most cases. If AM listening in any markets is more than 10% of total listening, it's not many. I can think of one Top-50 market that has less than 3% of listening going to AM. Its strongest AM signal signed off about three years ago, and nobody seemed to have noticed.
Keep in mind that most AMs that are not part of groups do not buy Nielsen and are not listed. There is no benefit. Even the groups like Salem generally don’t buy ratings. So there are. A number of AM shares going to religious, ethnic and brokered stations. Nielsen is designed to serve ad buyers at agencies, not the Farsi station in LA.
 
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