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WNYC 820 AM Changes

B

Barry

WNYC AM mostly rebroadcasts the programming on WNYC FM. But it had been airing some different content nights and weekends. The WNYC website states that beginning January 5, it has become a full time simulcast, except for 2 hours on Sunday mornings. The article points out that at night, WNYC AM's signal doesn't even reach all of New York City.
Perhaps this explains why WNYC HD3, which has long been a simulcast of WNYC AM, has not been on the air. There's little point to providing a simulcast of a simulcast.
I wonder whether New York Public radio would be willing to sell WNYC AM. Of course there may be no one interested in buying an AM with a very poor signal at night.

The Changes to WNYC AM
 
Yet if you look at the ratings, WNYC 830 AM does well enough to justify its cost. It's tied for #22, just a bit under a one rating. In a market the size of New York, that's not bad.

WNYC-FM is tied for #10 in the latest Nielsen numbers. If you add the numbers together, WNYC-AM-FM are higher than WKTU and WFAN.

I don't know if higher ratings translate directly to more donations. But why mess with a good thing? Running Fresh Air on one station and Here & Now on the other can't be too much of an expense. The WNYC announcer-newscaster only speaks when both stations are taking his remarks. He doesn't have to do anything separately that I know of.
 
Gregg. said:
Yet if you look at the ratings, WNYC 830 AM does well enough to justify its cost. It's tied for #22, just a bit under a one rating. In a market the size of New York, that's not bad.

WNYC-FM is tied for #10 in the latest Nielsen numbers. If you add the numbers together, WNYC-AM-FM are higher than WKTU and WFAN.

I don't know if higher ratings translate directly to more donations. But why mess with a good thing? Running Fresh Air on one station and Here & Now on the other can't be too much of an expense. The WNYC announcer-newscaster only speaks when both stations are taking his remarks. He doesn't have to do anything separately that I know of.
Click to expand...
I'll beat David to the punch, Craig. (1) WNYC is on 820, and has been for almost 40 years (1986) when they moved from 830. (2) The "one rating" is actually a one share. Their rating is a fraction of 1% that is much closer to zero. (A rating point represents 1% of the total market whereas a share point is the percent of persons using radio at any given time, averaged over the survey month.) (3) Adding the share numbers for two stations that simulcast is unlikely to be statistically accurate.
 
With statements on the website such as:
the biggest impact of the change will be on nights and weekends when we re-air shows on AM that have already aired on WNYC-FM earlier in the week.
Click to expand...
... it seemed like the AM had become mostly an afterthought and was mainly used for timeshifting when not simulcasting.
 
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