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Stations and networks promoting the competition

Are there any other examples of something like this?

In the early '80s, NBC had 'Real Kids', a spinoff of 'Real People'. One episode had a segment about bubble gum that featured Al Lewis of 'The Uncle Al Show', a local show on WCPO Cincinnati. However, WCPO wasn't an NBC affiliate. It was CBS at the time. Our NBC affiliate was and still is WLWT, which aired the episode even though it featured a personality from a competing station.

Was this common, or was this a unique incident?
 
I'd say it is rare but not totally unique.

Probably the most common instance would be an employee of one station appearing on a game show or reality show of a different network. I'm sure in the 50+ years of The Price is Right an employee of an ABC, Fox or NBC station has been on contestant's row.

The only specific example I can recall is Jackie Monroe, a contestant on NBC's "Deal or No Deal" in 2007 who was a newscaster with WTVW, a Fox affiliate in Indiana. The episode was aired in pattern. Monroe later moved to work at an NBC affiliate and has since retired.
 
I'd say it is rare but not totally unique.

Probably the most common instance would be an employee of one station appearing on a game show or reality show of a different network. I'm sure in the 50+ years of The Price is Right an employee of an ABC, Fox or NBC station has been on contestant's row.

The only specific example I can recall is Jackie Monroe, a contestant on NBC's "Deal or No Deal" in 2007 who was a newscaster with WTVW, a Fox affiliate in Indiana. The episode was aired in pattern. Monroe later moved to work at an NBC affiliate and has since retired.

I didn't know that workers from other networks' stations have possibly appeared (and could appear)-- just not those of CBS or its stations.
 
Are there any other examples of something like this?

In the early '80s, NBC had 'Real Kids', a spinoff of 'Real People'. One episode had a segment about bubble gum that featured Al Lewis of 'The Uncle Al Show', a local show on WCPO Cincinnati. However, WCPO wasn't an NBC affiliate. It was CBS at the time. Our NBC affiliate was and still is WLWT, which aired the episode even though it featured a personality from a competing station.

Was this common, or was this a unique incident?

In that case, an NBC program is "promoting" a station that only one or two percent of its national audience can even receive.

And really, a few seconds in a feature piece isn't promotion. An entire feature piece built around Uncle Al, yeah.

Did they specifically mention WCPO (I'd doubt that, given that it was CBS), or just say "Uncle Al is a Cincinnati TV host"?

Affiliate Relations may have gotten a terse letter from the General Manager of WLWT, but that'd be about it.
 
In that case, an NBC program is "promoting" a station that only one or two percent of its national audience can even receive.

And really, a few seconds in a feature piece isn't promotion. An entire feature piece built around Uncle Al, yeah.

Did they specifically mention WCPO (I'd doubt that, given that it was CBS), or just say "Uncle Al is a Cincinnati TV host"?

Affiliate Relations may have gotten a terse letter from the General Manager of WLWT, but that'd be about it.

It's been so long since I've seen this episode that I can't even remember if the segment specifically mentioned WCPO.
 
Several years ago, the Tonight Show played Move Closer to Your World when Danny DeVito, then starring in It's Always Sunny in Philadelphia, walked onstage. MCTYW is a beloved song/instrumental in Philly because of its decades-long use as a news theme--on ABC's WPVI! I wonder how WCAU's executives must have felt to hear their competitor's instantly recognizable theme on their air.

 
Several years ago, the Tonight Show played Move Closer to Your World when Danny DeVito, then starring in It's Always Sunny in Philadelphia, walked onstage. MCTYW is a beloved song/instrumental in Philly because of its decades-long use as a news theme--on ABC's WPVI! I wonder how WCAU's executives must have felt to hear their competitor's instantly recognizable theme on their air.

A: I’m sure they figured it was coming.

B: Do you really think station executives watch The Tonight Show? Most GMs hit the sack after making sure the late local newscast didn’t earn them a lawsuit.
 
The premiere of the cult classic Buffalo Bill had the title character trying to get a job at 60 minutes. Despite the show being on NBC.


Three other things:

This was during the Grant Tinker era at NBC, where what made a better show was what counted most.

NBC didn't have a show comparable to 60 Minutes. When Buffalo Bill premiered, they were a few months away from renaming Monitor as First Camera. Lloyd Dobyns, the host, once cracked "how about "Ninth Try"? That was because Monitor was the networks eighth failed attempt at a news magazine.

If you were NBC, would you want the audience---for a minute---thinking that you were considering Bill Bittinger for a network gig?
 
Three other things:

This was during the Grant Tinker era at NBC, where what made a better show was what counted most.

NBC didn't have a show comparable to 60 Minutes. When Buffalo Bill premiered, they were a few months away from renaming Monitor as First Camera. Lloyd Dobyns, the host, once cracked "how about "Ninth Try"? That was because Monitor was the networks eighth failed attempt at a news magazine.

If you were NBC, would you want the audience---for a minute---thinking that you were considering Bill Bittinger for a network gig?
Loved Lloyd Dobyns. NBC went from "First Tuesday" to "Last Chance" in newsmagazines before hitting with Dateline.
 
Several years ago, the Tonight Show played Move Closer to Your World when Danny DeVito, then starring in It's Always Sunny in Philadelphia, walked onstage. MCTYW is a beloved song/instrumental in Philly because of its decades-long use as a news theme--on ABC's WPVI! I wonder how WCAU's executives must have felt to hear their competitor's instantly recognizable theme on their air.

I can think of a million things they’d care more about. Like how much lint is in their belly button. All of, what, 30 seconds? It’s the epitome of a nothing burger.
 
Several years ago, the Tonight Show played Move Closer to Your World when Danny DeVito, then starring in It's Always Sunny in Philadelphia, walked onstage. MCTYW is a beloved song/instrumental in Philly because of its decades-long use as a news theme--on ABC's WPVI! I wonder how WCAU's executives must have felt to hear their competitor's instantly recognizable theme on their air.


Well there's NBC affiliate WPXI in Pittsburgh that used Move Closer to Your World in the 1980's but then again its Mayoham Music that owns the rights to the song and WPVI pays the label Mayoham Music for royalties and broadcast rights for that one.






And here is Australia's ATV 10 using the Move Closer to your world in the 1980's.
 

Well there's NBC affiliate WPXI in Pittsburgh that used Move Closer to Your World in the 1980's but then again its Mayoham Music that owns the rights to the song and WPVI pays the label Mayoham Music for royalties and broadcast rights for that one.






And here is Australia's ATV 10 using the Move Closer to your world in the 1980's.
A bit off-topic, but an updated version of the theme continues to be used as far away as China:

 
There was an episode of Coach an ABC show where a newsman friend of Christine’s asks Kelly out and Hayden loses it and Dan Rather, Tom Brokaw, and Walter Cronkite are mentioned.
 
The NFL has (had) a 15 or 30 sec promo during it's game telling when and where the remaining games that week were being played. It was kind of weird to see the graphic on Fox with the NBC, CBS and ESPN games listed. Of course the NFL has the financial power that it can do about anything it was to with their games. CBS and TNT have done the same during March madness.
 


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