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Stations and networks promoting the competition

The NFL has (had) a 15 or 30 sec promo during it's game telling when and where the remaining games that week were being played. It was kind of weird to see the graphic on Fox with the NBC, CBS and ESPN games listed. Of course the NFL has the financial power that it can do about anything it was to with their games. CBS and TNT have done the same during March madness.
NBA games do the same thing when they have a promo showing upcoming national televised games on TNT, ESPN, ABC and NBA League Pass . Then again NBA Entertainment did those promos showing all the Networks and their respective apps they are airing their games.
 
In early epidodes of 'All in the Family', Merv Griffin(who did a late-night show on CBS from '69 to '72) is mentioned when Edith suggests staying up late to watch TV. After Griffin left CBS, the Bunkers mentioned watching Johnny Carson.
 
Several years ago, the Tonight Show played Move Closer to Your World when Danny DeVito, then starring in It's Always Sunny in Philadelphia, walked onstage. MCTYW is a beloved song/instrumental in Philly because of its decades-long use as a news theme--on ABC's WPVI! I wonder how WCAU's executives must have felt to hear their competitor's instantly recognizable theme on their air.


And nobody outside of the Philadelphia area would have ever picked up on the reference.

The most they might have thought, if they lived in a market where MCTYW was also the theme music, would have been "hey, why are the playing the theme to Channel-such-and-such news?".
 
And nobody outside of the Philadelphia area would have ever picked up on the reference.

That's why I was surprised they picked that theme instead of, say, the theme from Rocky or some other stereotypical, nationally recognizable "this is Philadelphia" tune. As a media nerd, I enjoyed the reference, but it meant nothing to most other viewers outside Philly.
 
David E. Kelly had a two-part cross-over with two of his shows: Ally McBeal (Fox) and The Practice (ABC). Both shows were produced by 20th Century Fox. Part I was on Ally McBeal and ended with a cliff-hanger and teaser for part II on The Practice. Neither network was happy.
 
That's why I was surprised they picked that theme instead of, say, the theme from Rocky or some other stereotypical, nationally recognizable "this is Philadelphia" tune. As a media nerd, I enjoyed the reference, but it meant nothing to most other viewers outside Philly.
If it had been a band other than The Roots they probably would have used a stereotypical Philly tune but because The Roots are from Philly they were able to come up with something else and have some fun with it.
 


Here is a scene Perfect Strangers Crew did to promote the Saturday Morning Lineup on ABC back in 1989. Yes if you are outside of New York the first second of the Perfect Strangers clip used in the first second is the 1010 WINS Jingle.

But then again the Perfect Strangers Crew had no idea they were running the 1010 WINS Jingle to the rest of the Country in the opening scene. But since this aired on ABC in 1989 the producers of Perfect Strangers could not use Cool Hand Luke Tar Sequence because it would confuse viewers in places where the local affiliate is owned by ABC like KABC Los Angeles and KGO San Francisco as Breaking News at the time this was used as a parody scene.



 
Seinfeld promoted Murphy Brown. John Daly of "What's My Line," was always promoting other shows in a round-a-bout way. I recall some guest celebrity asked if she could say which network her show was on and John Daly says "No, we can't let you say it's on NBC."

Or he'd say "Shirley Booth is on Hazel, watch it...well we can't give you the network but we'll give you the network's initials...NBC." And there are many other ways he did that.
 
From San Francisco, here's a 1986 KRON promo poking fun at its competitor KGO for airing KRON's story that made its way to the station in a roundabout way:

 

Here is the KTXL TV 40 promo featuring Leslie Nielsen. This promos slogan at that time is called "Beyond the Nut Tree" (Nut Tree is a reference to a Shopping center in Vacaville, California and that Solano County, California is split between 2 TV markets like Solano W gets San Francisco TV Stations and Solano E gets Sacramento TV Stations) and it was poking fun at their competitors like KCRA, KXTV and KOVR that didn't have the then "state of the art tech" like Satellite trucks to cover the rest of the valley or whenever KTXL had to cover a major event in the Bay Area.
 
Ron Hendren was brought in to The Today Show to become a TV critic. He reviewed shows on other networks.

On The Pat Sajak Show Pat and Dan talked about Roseanne in it’s earlier seasons.
 
Jimmy the Greek appeared on Late night with David Letterman to promote The NFL today in December 1987. Shortly before CBS fired him for controversial comments.
 


Here’s one from the past this was back when the former WCBS AM now WHSQ poked fun at 1010 WINS in one promo before they became CBS Radio and Audacy. Also WCBS-TV had a segment where they did profiles of both WINS and WCBS back when they were owned by different entities.


Likewise KFWB Los Angeles poked fun at KNX before they became a part of CBS Radio. Now KFWB is managed by Lotus and KNX is with Audacy.

For TV related KOFY-TV San Francisco aired Scrabble in the 1980’s but they were an independent station at that time and KRON (Now CW Affiliate owned by Nexstar) was an affiliate of NBC when that happened.

Scrabble | KOFY TV-20 Bumper
 
In the episode of 227 where Sandra and Mary go on Wheel of Fortune in an effort for Lester to take Mary to California to go on Wheel, she allows him to have his friends over for Monday Night Football. So in a way they promoted it with it being on ABC while 227 was on NBC.
 
I seen promos from Amazon Prime about them airing the NBA Playoffs on NBC Sports and ESPN. But then again its NBA productions that are doing those promos during NBA games.
 


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