The AM I work for is #1 12+ and 18+ in my county per Nielsen.
I've DX'd your AM station, high up on the staticky AM band, here in Austin TX on my Grundig Yachtboy, several times at night.
Visited your station's webpage.
It's great local radio and practices/programs even "big city stations" (which your community neighbors) should also do.
Years ago, while visiting my late father's and mother's home in my hometown, as they hadn't awakened, I turned on the radio boombox next to the bed in the guestroom. It was tuned into the local full-service AM, KVGB-1590.
The morning show was full of local news, info, school meals info, sports teams, birthdays, etc., along with state and national news, sports, farm and ag info, reports on the oil and gas economy. Basically, it was info you'd see in the local daily newspaper.
Was so impressed with that and wished some stations in the big markets I've lived in could do something similar.
Not the minutia of a local school lunch menus, of course, but something -- instead of politics and celeb news -- that draws the community toward the station and its hosts.