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New Music Channel to be Programmed by Popular Podcaster

According to RadioInsight, Channel 3 will soon become Unwell Music. It will play pop tunes chosen by Alex Cooper. She will also be the host. Cooper is the voice of the widely heard podcast, "Call Her Daddy."
With large amounts of people listening to podcasts, it seems to make sense to have a channel near the beginning of the dial that features a podcaster. Perhaps this is also an effort to reach more young listeners. It will be one channel away from TikTok Radio.
The article also states that some of the talk shows from her podcast network will air on Channel 109, SiriusXM Stars.

From RadioInsight
 
According to RadioInsight, Channel 3 will soon become Unwell Music. It will play pop tunes chosen by Alex Cooper. She will also be the host. Cooper is the voice of the widely heard podcast, "Call Her Daddy."
With large amounts of people listening to podcasts, it seems to make sense to have a channel near the beginning of the dial that features a podcaster. Perhaps this is also an effort to reach more young listeners. It will be one channel away from TikTok Radio.
The article also states that some of the talk shows from her podcast network will air on Channel 109, SiriusXM Stars.

From RadioInsight

How many more times will The Coffee House move in its history? Its being kicked off the Channel 3 dial for this.
 
How many more times will The Coffee House move in its history? Its being kicked off the Channel 3 dial for this.
Will it be moved to another satellite channel available on all radios, like Channel 3, or a 300-range channel unvailable to legacy receivers, or an online-only channel? Or is it to be eliminated? I don't see any indication in the Radio Insight article.
 
According to RadioInk, podcaster Alex Cooper has a $125 million dollar deal with SiriusXM. It's unclear whether her podcasting outfit will be providing additional content, beyond the new programming on channels 3, and 109.
 
SiriusXM has numerous music channels hosted by celebrities. The satellite broadcaster was probably focused on the fact that Ms. Cooper has podcasts that are very popular with a relatively young audience., rather than the merits of her music playlists. It may also be a good fit next to Channel 4, TikTok Radio.
 
I doubt she's even "programming" it in any meaningful sense. It's just got her name above the door in a half-hearted attempt to attract the mythical "young people" who are getting their music elsewhere nowadays.
The articles about the new channel indicated that Alex Cooper will be offering commentary. So it will at least be more than just her name on a list of channels.
Does anyone know whether the $125 million dollars reported for this deal is for only one year, or a more extended period of time?
 
Though I haven't heard it, from what I gather, John Mayer actually took an active interest in curating and dayparting his channel. Which makes sense, he seems like that sort of music enthusiast.
 
Though I haven't heard it, from what I gather, John Mayer actually took an active interest in curating and dayparting his channel. Which makes sense, he seems like that sort of music enthusiast.
Chris Stapleton is doing the same with his channel. He has diverse musical interests and touches on all of them during the course of a typical day. It's a lot more interesting (at least to me) than Garth Brooks' former channel, which was primarily current mainstream country and classic rock, along with more Billy Joel tracks than there should have been on a country star's channel. But then, Joel seemingly has a cozy relationship with SiriusXM, so maybe management pushed him into playing more of an artist that the company was investing in.
 
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