Mediaco/Estrella Media

[neosolbrudda]

Surprised nobody has mentioned this:
From RadioInsight: Mediaco Exercises Option to Acquire Estrella Media Licenses

 

[txchipk]

Surprised nobody has mentioned this:
From RadioInsight: Mediaco Exercises Option to Acquire Estrella Media Licenses

Mediaco has been running the stations for almost a year...they are just now buying the actual licenses, so presumably it likely won't trigger any format changes.

 

[Mediafrog+]

Also affects Houston, where Estrella/MediaCo has two rimshots and a rather useless rural FM. RadioInsight article has an error, as Estrella sold KEYH about nine months ago.

Unlikely to be any flips in Houston, unless SBS’s new La Ley 92.1 does major damage to one or both of the MediaCo formats.

 

[Deleted member 108832]

Unlikely to be any flips in Houston, unless SBS’s new La Ley 92.1 does major damage to one or both of the MediaCo formats.

Wouldn't be so sure of that. There's certainly a fair chance that a station, both in DFW and Houston, does something Estrella and Liberman before them wouldn't.

Offer a service in English.

 

[davideduardo]

Wouldn't be so sure of that. There's certainly a fair chance that a station, both in DFW and Houston, does something Estrella and Liberman before them wouldn't.

Offer a service in English.

None of those stations, rimshots all of them, could possibly compete in the general market with inferior signals.

 

[Deleted member 108832]

None of those stations, rimshots all of them, could possibly compete in the general market with inferior signals.

Much like the 97.1 signal EMF has in Houston, DFW's KZZA "La Ranchera" may be rightfully considered a rimshot, but the actual usable signal travels significantly further than what is shown on paper. Easily the #2 most consistent signal from DFW, listening here at over 90 miles east of the Metroplex. Moving it from the current classic Regional Mexican programming to a classic country presentation, given the location of the 60dBu coverage area for KZZA, could pull some significant numbers for the operator. Other than being featured on a handful of much-inferior rimshots than KZZA, there is not a fully dedicated station for a country format focused squarely on the late 20th century in Dallas-Ft. Worth.

As for Houston, I would suspect that MediaCo will be examining the pros and cons of continuing to program Regional Mexican on both of the 100,000 watt eastern rimshots, 98.5 and 107.9. Especially now that La Ley has been introduced into the market. Coupled with the several translators down there also trying their hand at Regional Mexican, something will simply have to give. There's just not enough room at the table left for everyone to sit down and eat.

One of the first priorities, down there in Houston, should be to contact the folks looking to build a new C2 allocation in Wharton, and gauge their interest in acquiring KNTE, instead. An absolutely ridiculous acquisition by Leonard Liberman in the first place, and an unnecessary outlier for MediaCo that presently does very little to assist KTJM in total coverage of the market. It's dead weight, and would serve them well to cut bait on it

 

[Mediafrog+]

None of those stations, rimshots all of them, could possibly compete in the general market with inferior signals.

For the major growth areas of the DFW market the northern rimshots are pretty much equal strength to the Cedar Hill sticks.

The rimshots in Wise County also have the advantage of higher elevation above sea level. A 2,000’ HAAT stick is effectively 2,500’ in comparison to most of the market.

Also look at the numbers for KRNB in recent years. Pretty good for an “inferior” rimshot.

 

[Mediafrog+]

As for Houston, I would suspect that MediaCo will be examining the pros and cons of continuing to program Regional Mexican on both of the 100,000 watt eastern rimshots, 98.5 and 107.9. Especially now that La Ley has been introduced into the market. Coupled with the several translators down there also trying their hand at Regional Mexican, something will simply have to give. There's just not enough room at the table left for everyone to sit down and eat.

While fully aware of all the demographic changes in Houston over the years, it would appear the market is hitting a saturation point for Spanish language formats. I don’t see how the translators will be able to keep going with those formats, especially with rumors of yet another rimshot joining the Spanish language fray.

One of the first priorities, down there in Houston, should be to contact the folks looking to build a new C2 allocation in Wharton, and gauge their interest in acquiring KNTE, instead. An absolutely ridiculous acquisition by Leonard Liberman in the first place, and an unnecessary outlier for MediaCo that presently does very little to assist KTJM in total coverage of the market. It's dead weight, and would serve them well to cut bait on it

Agree with your assessment of KNTE. Also a good idea for the group wanting that new C2, for which they have no guarantee of being the successful applicant.

 

[davideduardo]

As for Houston, I would suspect that MediaCo will be examining the pros and cons of continuing to program Regional Mexican on both of the 100,000 watt eastern rimshots, 98.5 and 107.9.

Again, Regional Mexican is not a format... it is five or six formats under a single banner, such as "pop" in English covers anything from CHR to CHurban to AC to Hot AC to Gold AC to oldies to classic hits.

Each of the two MediaCo stations in Houston has a very different variety of Regional Mexican.

Especially now that La Ley has been introduced into the market. Coupled with the several translators down there also trying their hand at Regional Mexican, something will simply have to give. There's just not enough room at the table left for everyone to sit down and eat.

Yet that group of formats covers the musical tastes of about 80% of all first generation immigrants from Mexico.

One of the first priorities, down there in Houston, should be to contact the folks looking to build a new C2 allocation in Wharton, and gauge their interest in acquiring KNTE, instead. An absolutely ridiculous acquisition by Leonard Liberman in the first place, and an unnecessary outlier for MediaCo that presently does very little to assist KTJM in total coverage of the market. It's dead weight, and would serve them well to cut bait on it

Agree... I think Liberman, who never understood coverage or engineering to any extent, made a bad decision getting that station, perhaps with the hopes of what seem to be an impossible upgrade.