Boston news: How WBZ NewsRadio Matt Shearer stands out on TikTok
I know the Globe is behind a paywall but this excerpt sums up why they’re going in this direction.
“As newsrooms everywhere grapple with declines in audience and their underlying business models, Shearer has managed to give a legacy news outlet an especially lively and popular digital presence. While he’s not covering everything — viewers would be hard-pressed to find many political or crime-themed videos — Shearer has helped introduce the station to a new, younger audience.”
I know the Globe is behind a paywall but this excerpt sums up why they’re going in this direction.
“As newsrooms everywhere grapple with declines in audience and their underlying business models, Shearer has managed to give a legacy news outlet an especially lively and popular digital presence. While he’s not covering everything — viewers would be hard-pressed to find many political or crime-themed videos — Shearer has helped introduce the station to a new, younger audience.”