Louisville KFC Leaving Kentucky

[TheBigA]

This is going to be devastating for Louisville:

KFC's corporate headquarters is leaving Kentucky

KFC, the fast food chain formerly known as Kentucky Fried Chicken, is leaving the state where it all began.

www.abc12.com

 

[kwthom]

"Approximately 100 Louisville-based KFC corporate employees will relocate to Texas over the next six months. Plus, another 90 remote-based workers will also move to the new combined headquarters."

The prestige of having a corporate facility in a city might be one thing, but there's reasons why they're leaving. The story linked provided several of them.

 

[KilowattKat]

This is going to be devastating for Louisville:

KFC's corporate headquarters is leaving Kentucky

KFC, the fast food chain formerly known as Kentucky Fried Chicken, is leaving the state where it all began.

www.abc12.com

What does this have to do with broadcasting?

 

[TheBigA]

What does this have to do with broadcasting?

They're big advertisers.

 

[KilowattKat]

They're big advertisers.

So now we start threads about changes at companies, because they advertise?

 

[TheBigA]

So now we start threads about changes at companies, because they advertise?

Not just any company. YUM is a big part of the local community and local radio. Ask people who live there.

 

[KilowattKat]

Why not put it in the Indirectly related to broadcasting forum, instead of one that's supposed to be about Kentucky radio.

 

[radiorobert]

Not just any company. YUM is a big part of the local community and local radio. Ask people who live there.

So you are assuming that this move will cause advertising by YUM on local radio there to drop and cause a loss in local radio profits?

I don’t know that I see that necessarily.

 

[TheBigA]

So you are assuming that this move will cause advertising by YUM on local radio there to drop and cause a loss in local radio profits?

I don’t know that I see that necessarily.

Not nationally, no. I think it will have an effect on Louisville radio. I recall iHeart having a sales rep based there to handle the Yum account. Now that'll be handled in Dallas. Of course, as it is, iHeart's cut both Louisville and Lexington to the bone.

 

[Tibbs4]

This is more of a "forum fight" than a "food fight." Let BigA have his say. (Wait! I can't believe I said that!)
KFC has lost its way. Much like Krystal and Shoney's (and a bit like Cracker Barrel) in neighboring Tennessee.
I guess YUM thinks they can use synergy to fix it. I doubt location matters, as a brand today that is tired and lost.
But, one thing is for sure. They won't ever return it to it roots. My guess, broadcasting wise, is you will see them
reduce advertising by 20-30% over the next year and continue to slide. You may see more co-branding with Taco
Bell spots. Radio tie - both are going down?