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The 6+ San Diego January 2025 PPM

KilowattKat

KilowattKat

radioinsight.com

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com

Some observations:

As expected, Sunny scored big with the demise of KFBG. The last week as BIG was included in this survey.

Rock music formats ALL did well this time, with 91X and KGB leading the pack with a 3.8, now ranked #7 (tie).
 
KilowattKat said:
radioinsight.com

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com

Some observations:

As expected, Sunny scored big with the demise of KFBG. The last week as BIG was included in this survey.

Rock music formats ALL did well this time, with 91X and KGB leading the pack with a 3.8, now ranked #7 (tie).
Click to expand...
Not hardly at all for Sunny. Their numbers are pretty much in alignment with where they were before Christmas. Also, the January PPM period was from January 9 through February 5. Big ended on 1/31 at 7PM, leaving only 5 full days without the format in this period.
 
Michael Rivers Kramer said:
Not hardly at all for Sunny. Their numbers are pretty much in alignment with where they were before Christmas. Also, the January PPM period was from January 9 through February 5. Big ended on 1/31 at 7PM, leaving only 5 full days without the format in this period.
Click to expand...
That's correct. I had it the other way around. Which means even bigger numbers for Sunny next month. I'm most curious about what's behind the increase for 91X, Alt, KGB, and Rock 105.3.

I would add that the full 1.0 increase for Sunny is a big upward climb.
 
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